Blue Vista Farm

3-Week Brand Sprint


Every once in a while, we work with a client that nourishes our souls. Blue Vista Farm is that client. Their pick-your-own berry and apple farm is located in Wisconsin on a remote peninsula on Lake Superior. From our first conversation with owners Eric and Ellen, they drew us into their world.

Blue Vista engaged us to design a website that conveys the experience—the magic that happens when their customer visits the farm. Our goal was to appeal to foodies and millennials alike without alienating their legacy customer, who buys for the quality of the product, not the quality of the experience.

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"We are just finishing off one of, if not the busiest seasons we have ever had, and it is very apparent our new website helped a lot! We received lots of positive feedback from our customers, which is what it is all about.

Simple, sweet and beautiful. You did an incredible job. We are very pleased with every aspect of our site. Blown away really."
Eric Carlson - Owner and Steward of the Land, Blue Vista Farm