Oregon MESA

Rebrand & Website

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Oregon MESA is an afterschool program that provides access to a STEM AND INVENTION education for students traditionally underrepresented in these fields.

Oregon MESA came to us with an outdated visual identity and stale messaging. Staff and board members were not comfortable talking to funders, partners, government officials, and volunteers about what MESA did and why MESA did it, creating missed opportunities for spreading the MESA message and creating even more brand advocates.

We conducted an extensive discovery process that included interviews with MESA students, teachers, parents, industry leaders, and funders. We aligned their verbal and visual messaging with their new strategic direction and created a communications hierarchy based on their eight distinct target audiences.

We then created new collateral and designed a new website that supports the needs of the identified audiences and incorporates their new key messaging. The result is cohesive messaging across channels that support the MESA brand and the needs of its stakeholders.

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It was a huge relief starting this job knowing the groundwork had been laid. The rebrand and website make it easy to create the right experience for our stakeholders and focus on how to best serve kids.
Tong Zhang - Executive Director , Oregon MESA


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