Give your value a voice

Understanding the difference between brand and marketing can help your business reach and resonate with your best customers.

In this post, we share ten easy ways to turn your website into a lead generation machine.

Roger That Founder Jennifer Ruwart shares how our new brand and website better reflect our personality and values. Plus, what it was like to experience a Roger That Brand Sprint from the client-side!

Launching a new brand is no time to fly under the radar. Not announcing your rebrand is a missed opportunity to put your best foot forward.

When a cyber-attack happens, a brand can be remarkably resilient if it’s armed with a cyber security communication plan including preparation, quick response, and transparency.

A competitive analysis is an essential preparation step to find out what your business needs to do to stand out among its peers.

Inclusion is a basic human right. Soon we’ll be required to ensure our online presences—and specifically our websites—are as inclusive as our hiring and employment practices.

Can you give services or products their own brands without diluting your company’s overall brand?

When done right, a blog supports your overall marketing plan by building awareness with your target audience and creating engaging, valuable content for your website to draw them in.

Learn how a family business can set itself apart by rebranding – while still honoring their unique history and legacy.

More often than not, your website is the first impression customers have of you. Which is wonderful, because it’s like having a sales associate who never sleeps and is available 24/7.

At the heart of great branding is the ability to define your value proposition. This is one of the most critical pieces of any brand strategy, but it also can be one of the most challenging to create.

Hiring a creative partner can feel like a shotgun wedding.You hope you’ve made the right choice but only time will tell. While some level of risk is inevitable, here are 5 things to know before saying I do.

Did you know a beautiful brand can boost your sales? It’s true. Investing in a carefully-curated brand helps to improve your reputation, increase your relevance, and become more visible to your potential customers.

An outdated brand hurts your business, because you’re attracting the wrong customers and repelling the right ones. So how do you know when it’s time to update your brand? Ask yourself these five questions.

You’ve got a new logo you love and can’t wait to show off. Now what? If you haven’t already, it’s time to create a rollout plan