Roger That Logo

Stand out. Attract. Grow.

Roger That is a branding and website design agency that gets to the heart of what makes your brand stand out. We’ll help you express your value loud and clear across all your customer touchpoints.


Hear what our clients have to say

No B.S.
No chaos.
Just clarity.

Missed deadlines. Budget creep.
A creative partner that doesn’t get you.

Who has time for that? Our guess is you don’t. From logos and brand identities to websites and strategic marketing plans, we create the stuff your business or organization needs at a pace that works for you.


A faster way to a better brand

Our tight, well-defined process gets to the heart of who you are, fast. With our tried-and-tested intake, discovery takes days, not months. We use this info to efficiently and effectively craft your brand, website and marketing materials—with guardrails to keep everyone on task and on time.

The result? You get critical brand assets in weeks, so you can start making the right impression, attracting your best customers, and growing your business sooner.

Man with light brown hair smiling outside.

“Since launching our new website, we’ve experienced a 4X increase in inbound web inquiries/leads, which has generated significant net-new business for us.”


Partner at HawkPartners


The stuff you need

Whether you need a refresh, a rebrand or a complete reboot, we’ll deliver brand assets as unique as your brand itself.


CLARITY / A clear-cut promise to customers, from your brand voice to your logo.


CONFIDENCE / An online presence that stands out and sells for you 24/7.


CONSISTENCY / An identity customers recognize and connect with across all your materials and channels.


Fresh, fun
and full of love

Two views of the Professional Realty Services website on a Mac and an iPad.
our scribbles


Is It Time to Update Your Brand?

An outdated brand hurts your business, because you’re attracting the wrong customers and repelling the right ones. So how do you know when it’s time to update your brand? Ask yourself these five questions.

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Brand vs Marketing: Is One More Important?

Understanding the difference between brand and marketing can help your business reach and resonate with your best customers.

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Ten Ways To Turn Your Website Into A Lead Generation Machine

In this post, we share ten easy ways to turn your website into a lead generation machine.

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Inside the Rebrand of a Brand Agency

Roger That Founder Jennifer Ruwart shares how our new brand and website better reflect our personality and values. Plus, what it was like to experience a Roger That Brand Sprint from the client-side!

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You’ve Launched Your New Brand. Now What?

Launching a new brand is no time to fly under the radar. Not announcing your rebrand is a missed opportunity to put your best foot forward.

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Protect Your Brand in a Cyber Security Breach

When a cyber-attack happens, a brand can be remarkably resilient if it’s armed with a cyber security communication plan including preparation, quick response, and transparency.

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Does Your Website Stack Up?

A competitive analysis is an essential preparation step to find out what your business needs to do to stand out among its peers.

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Is Your Website ADA Compliant?

Inclusion is a basic human right. Soon we’ll be required to ensure our online presences—and specifically our websites—are as inclusive as our hiring and employment practices.

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Brands Within a Brand: How to Avoid Dilution

Can you give services or products their own brands without diluting your company’s overall brand?

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How to Overcome Common Blog Roadblocks

When done right, a blog supports your overall marketing plan by building awareness with your target audience and creating engaging, valuable content for your website to draw them in.

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Top Tips for Branding a Family-owned Business

Learn how a family business can set itself apart by rebranding – while still honoring their unique history and legacy.

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Is Your Website Helping You Grow Sales?

More often than not, your website is the first impression customers have of you. Which is wonderful, because it’s like having a sales associate who never sleeps and is available 24/7.

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Love New Customers? Start With Value.

At the heart of great branding is the ability to define your value proposition. This is one of the most critical pieces of any brand strategy, but it also can be one of the most challenging to create.

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How to Hire an Agency With Confidence

Hiring a creative partner can feel like a shotgun wedding.You hope you’ve made the right choice but only time will tell. While some level of risk is inevitable, here are 5 things to know before saying I do.

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Boost Your Sales With A Beautiful Brand

Did you know a beautiful brand can boost your sales? It’s true. Investing in a carefully-curated brand helps to improve your reputation, increase your relevance, and become more visible to your potential customers.

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3 Steps To Roll Out Your New Logo

You’ve got a new logo you love and can’t wait to show off. Now what? If you haven’t already, it’s time to create a rollout plan

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What we
stand for

Social justice, community engagement, and a future where everyone is inspired to participate in our democratic process.