Your Website is
Underselling Your
Brand.
Expertise.
Reputation.
Brand. Expertise. Reputation.
You’ve grown through repeat clients, word of mouth and referrals. Your website didn’t prevent growth, but it’s stopped supporting the next stage.
Roger That designs websites for established B2B companies whose businesses have outgrown the story their websites are telling.
We Get It.We Got You.
Redesigning your website is tacked on to an already full plate. The right partner should understand your business quickly, bring a useful perspective, and make the work easier to move through.
Your website no longer reflects the business you’ve built. It makes you look smaller, less established, or harder to understand than you really are, and leaves your team working around it.
We understand the business quickly, bring perspective, keep the work organized, make decisions easier, keep things moving, and work like an extension of your team.
A website that reflects the company you’ve become, helps the right prospects understand why you’re the better fit, and gives your team a tool they can actually use.
You’ll always know what’s happening, what we need from you, and what comes next. We keep communication direct, the scope clear, and your time focused on the decisions only you can make.
In Their Words
“Roger That was the right partner at exactly the right moment. Their size, services, and approach were a “great fit for our team, and the experience was clear, efficient, and thoughtfully executed. I’m a very happy customer!”
—BRUCE GILPIN
Co-Founder, Chairman, CEO at Versity
A Note From Our Founder 
Hi, I’m Jennifer.
I didn’t come into this work through a traditional creative path. My background spans business, international development, nonprofit, and social enterprise, with an MBA. The throughline has been brands and websites, from enterprise branding initiatives and complex social movement platforms to smaller WordPress business sites and Squarespace microsites.
Early on, I noticed how often good brand and website projects became harder than they needed to be. Too many decisions happened out of order. Clients were asked to weigh in on things they didn’t have enough context to judge. Projects dragged because nobody was really owning the process.
My instinct was to fix that.
That became the foundation for Roger That: understand the business quickly, get to the heart of what matters, make the right decisions in the right order, and turn that clarity into a website that works for the business.