AUTHOR: Jennifer Ruwart

An outdated brand hurts your business, because you’re attracting the wrong customers and repelling the right ones. So how do you know when it’s time to update your brand? Ask yourself these five questions.

Understanding the difference between brand and marketing can help your business reach and resonate with your best customers.

In this post, we share ten easy ways to turn your website into a lead generation machine.

Roger That Founder Jennifer Ruwart shares how our new brand and website better reflect our personality and values. Plus, what it was like to experience a Roger That Brand Sprint from the client-side!

Launching a new brand is no time to fly under the radar. Not announcing your rebrand is a missed opportunity to put your best foot forward.

When a cyber-attack happens, a brand can be remarkably resilient if it’s armed with a cyber security communication plan including preparation, quick response, and transparency.

A competitive analysis is an essential preparation step to find out what your business needs to do to stand out among its peers.

Inclusion is a basic human right. Soon we’ll be required to ensure our online presences—and specifically our websites—are as inclusive as our hiring and employment practices.

Can you give services or products their own brands without diluting your company’s overall brand?