CATEGORY: Branding

Understanding the difference between brand and marketing can help your business reach and resonate with your best customers.

In this post, we share ten easy ways to turn your website into a lead generation machine.

Roger That Founder Jennifer Ruwart shares how our new brand and website better reflect our personality and values. Plus, what it was like to experience a Roger That Brand Sprint from the client-side!

Launching a new brand is no time to fly under the radar. Not announcing your rebrand is a missed opportunity to put your best foot forward.

When a cyber-attack happens, a brand can be remarkably resilient if it’s armed with a cyber security communication plan including preparation, quick response, and transparency.

Can you give services or products their own brands without diluting your company’s overall brand?

Learn how a family business can set itself apart by rebranding – while still honoring their unique history and legacy.

At the heart of great branding is the ability to define your value proposition. This is one of the most critical pieces of any brand strategy, but it also can be one of the most challenging to create.

Hiring a creative partner can feel like a shotgun wedding.You hope you’ve made the right choice but only time will tell. While some level of risk is inevitable, here are 5 things to know before saying I do.