brand // logo // website // collateral
Abeona Group
Comprehensive special needs financial planning.
Explore Website 
The Situation
Abeona Group’s mission is to empower families with special needs loved ones to navigate the complex process of life care planning.
SERVICES
- Brand voice, mood, and key themes, and style guide
- Colors, fonts, and brand images
- Logo and guidelines
- Business cards and letterhead template
- Content strategy and web copy
- WordPress web design and development – responsive, mobile-friendly, and optimized for SEO
The Ask
To better advocate for special needs families, Abeona needed a new brand and digital home that communicated empathy, comfort, and the ability to create real financial impact for their clients.
The Solution
Evolve their brand voice and messaging to authentically represent the expertise and services of the team. Create a new website that better reflects the value and impact Abeona offers, making it easier for special needs families to get the help they want and need.
