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The Situation

airCFO works with start-ups to streamline systems, provide financial clarity, and improve financial literacy. Their best-in-class accounting, bookkeeping, finance, and tax services give their clients peace of mind without the hefty back-office investment.

  • Brand refresh – making updates to their existing brand
  • Content strategy and web copy, optimized for SEO
  • Colors, fonts, and brand images that better reflects and attracts their targeted audience
  • WordPress web design and development – responsive, mobile-friendly, and optimized for SEO
  • New eBook showcasing their expertise

The Ask

airCFO wanted to more clearly articulate their value proposition and have a brand that better reflects their ethos and values. As well, they wanted prospective clients to have the ability to locate information quickly and easily book a call.

The Solution

We created a brand that feels modern, approachable, and credible, and immediately creates the right first impression with founders. airCFO’s web copy highlights what makes airCFO different, the diversity of the team and airCFO’s clients. Through elegant, responsive web design, we showcased their content and robust resources.


Man with short brown hair smiles in front of a brick wall.

“We love the work Roger That did for us redesigning our website. During that process we realized we could stand out from our competition by using our blog to cement ourselves as subject matter experts. [Partnering with Roger That] allows us to write our own content and have an expert optimize it. Now we’re seeing an uptick in organic website traffic, and we’re starting to convert some of those visitors into leads and close deals.”

Dan Bardach

Business Development Manager at airCFO

Roger That is hiring! Check out our current openings.