Roger That Logo

brand // logo // website // COLLATERAL

Convelo Insurance Group

Managing general agent and wholesale broker

Convelo puts the ease in niche expertise

Set within a circular shape, a woman leans over a desk to type on a laptop: a matrix of blue and lime green cubes is overlaid on the image.

With niche expertise and cutting-edge technology, Convelo offers the most competitive insurance products at breakneck speed.

The Call

Convelo came to us on a hot streak, having grown from just under $1M in premiums to $60M in four years. But their starter brand had begun to feel stale and staid – it was no match for the high performance the Convelo team was bringing to their work.

They needed a distinct and cohesive brand that would help them stand out in a new class of peers. They also needed an informative, growth-friendly website and marketing strategy to build on their momentum.

Our Response

Roger That crafted a distinctive brand identity for Convelo that speaks to the tenacity and expertise that sets them apart.

We built a flexible and functional new website that clearly communicates Convelo’s offerings and captures leads from new and existing customers.

We designed sales collateral and a digital marketing strategy with messaging that resonates with Convelo’s primary customers, insurance agents, without alienating their secondary customers, the insured.

Roger That!

“With our new website and consistent branding across all our sales and marketing materials, our team finally feels like we have what we need to meet our growth goals.”

Eric Smith
EVP and Managing Director at Convelo Insurance Group

A screenshot of the Convelo website showing an image of a man walking through an office paired with large block of text headlined, "Specialized insurance at its best" with a dark blue background and purple buttons.
The Convelo Insurance Group logo.
Convelo business cards: the front shows the logo in white against a dark blue background; the back shows a blue logo on white with name, address, and contact info.
A screenshot from the Convelo website showing a grid of three line illustrations, in blue, purple, red, and turquoise colors, paired with text.

What We Did / Services



  • Peer analysis


  • Brand voice and key themes
  • Logo redesign
  • Color palette
  • Brand fonts


  • Strategy
  • Web copy
  • UX/Web design
  • Custom WordPress development

Sales And Marketing

  • Sales deck
  • One-sheets
  • Business cards and letterhead
  • Marketing strategy
  • Content calendar with social media content
  • Social media design
  • Email newsletter design
  • Marketing coaching
  • Brand roll-out