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brand // website // marketing

Cornerstone Inclusion Services

Attendant care services agency

Making a difference in the lives of people with disabilities

Photo collage shows a person in a wheelchair holding the hand of someone standing beside them, and two people embracing while laughing.

Cornerstone provides community-based attendant care services to individuals with intellectual and developmental disabilities. The agency’s Direct Support Professionals help clients live as independently and confidently as possible in their communities.

The Call

Cornerstone operated for five years without a brand or any web presence. Business was steady, but they struggled with recruiting – which limited how much they could grow. The founder turned to Roger That to develop a distinctive brand and engaging website to give the business credibility and help recruit the talent they needed to meet their growth goals.

Our Response

Roger That built a visual and verbal vocabulary for the Cornerstone brand that reflects the owner’s welcoming approach and personal vision. The website clearly defines the range of services provided, specifies how client referrals are made, and communicates the benefits of employment for those interested in joining the Cornerstone team.

Graphic shows a trio of mobile devices displaying pages of the Cornerstone Inclusion Services website, on a dark blue background.
Graphic shows seven icons paired with statements about the core values of Cornerstone Inclusion Services. The text says the team strives to be creative, joyful, supportive, empathetic, responsive, reliable and empowering.

What We Did



  • Brand personality and mood
  • Value proposition and positioning
  • Key messages
  • Logo design and guidelines
  • Color palette
  • Brand fonts
  • Brand strategy


  • Content strategy and sitemap
  • SEO optimized web copy
  • UX/Web design
  • Custom website development

Sales And Marketing

  • Business cards
  • Letterhead template