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The Situation

DH Sutherland is a family-run logistics firm for the aerospace and high-performance industries.

  • Value proposition, positioning, values, personality, and mood
  • Colors, fonts and brand images
  • Logo and guidelines
  • Web copy that emphasizes their capacity to work with larger clients just like their corporate competition
  • Web design that positions them immediately in aerospace and high-performance industries
  • Business cards, tradeshow booth

The Ask

After years of boot-strapping their brand, Sutherland was ready for it to be on point with their business model and aligned with their vision and values.

The Solution

Personal, attentive service. Design a brand to build credibility, trust, and loyalty with their customers.


Man with short brown hair in blue suit smiling.

“We hired Roger That to enhance our image and communicate the new direction of our company. From the onset, Roger That impressed us with their process, ability, and commitment to success. It’s clear that they take pride in their work; successfully channeling our heritage and values into an exciting and productive new brand and website.”

Andrew Crouse

President, DH Sutherland

Roger That is hiring! Check out our current openings.