Roger That Logo



Independent research firm.

Know more.
Do better.

Through purposeful qualitative and quantitative opinion research, DHM Research gets decision-makers the information they need to take confident and intentional action.

The Call

DHM Research came to us with over 40 years of experience and a strong foundation of trust built from many years of success in the Pacific Northwest. They had just joined forces with a prominent marketing and communications agency, expanding their capabilities and reach.

It was the perfect opportunity for DHM to evolve their brand and position it to compete with a higher class of peers.

Our Response

Roger That built an entirely new brand for DHM to showcase the firm’s maturity and expertise.

We breathed new life into their visual identity with a fresh logo, brand colors, fonts and website design. Their new tagline and brand messaging clearly articulate the value they bring to their clients and the deep knowledge and passion behind their work.

Equipped with their new website, sales materials and case studies, the DHM team is ready to take on the next phase of their growth with confidence and pride.

Roger That!

“We are really excited about the aesthetic direction of our new brand. Roger That took such a thoughtful approach to align every detail with who DHM is today, reflecting our personality and the type of work we do. The whole team is excited about bringing a new look and energy to our work.”

Michelle Neiss, President, DHM Research

The DHM Research logo.

What We Did / Services



  • Peer analysis
  • Keyword research
  • Baseline analytics


  • Brand personality and mood
  • Value proposition and positioning
  • Key Messages
  • Tagline
  • Logo design and guidelines
  • Color palette
  • Brand fonts


  • Content strategy and sitemap
  • SEO optimized web copy
  • UX/Web design
  • Custom website development
  • Tutorial videos
  • Ongoing maintenance and support


  • Sales and pitch decks
  • One-pagers
  • Case studies
  • Business cards