Roger That Logo



Software providing continuous feedback for developers

Don’t Code
in the Dark

Digma helps developers see how their code performs in the real world, so they can easily fix issues and continuously improve their code.

The Call

Digma was operating in stealth mode when we met them, refining their software platform to get it ready for the launch of a Beta program.

They needed a strong brand to make the right first impression as they recruited developers and managers to try Digma. Their website needed to convey credibility and be ready to grow quickly when their product hit the market.

Our Response

Digma set out to transform the way developers work, so the brand voice we created for them is savvy, energetic and rebellious.

Their website’s visual identity uses the “dark mode” preferred by developers, with bright pops of color reminiscent of the way code looks in the development environments where Digma software works.

This is a product for developers by developers, but it also requires buy-in from management. So the website messaging aims to inspire and motivate developers to try it, while emphasizing the practical benefits that will convince managers to buy it.

Roger That!

“The Roger That team was great. They worked with us to get our website up in time for a key conference. We got lots of traction and were happy we could direct prospects to our website.”

Nir Shafrir
Co-Founder + CEO at Digma

The Digma logo.
A screenshot of the How Digma Works webpage, featuring dark blue and purple graphics, and a graph illustrating the continuous feedback pipeline.

What We Did / Services



  • Comprehensive in-take
  • Competitive analysis


  • Value proposition and positioning
  • Personality
  • Mood
  • Key messages
  • Brand colors, fonts and images
  • Brand style guide


  • Content strategy and sitemap
  • Copywriting and editing
  • Custom design and development
  • Mobile and responsive design
  • Site optimization
  • SEO
  • Accessibility