The Situation
Since its founding in 1956 as the Washington County Historical Society, Five Oaks Museum has worked to preserve the artifacts and narratives that define the Tualatin Valley’s unique place in the world.
- Brand personality, mood, and key themes
- UX and content strategy
- Web copy
- Web design
- Responsive website optimized for SEO
The Ask
Five Oaks Museum felt it was operating below its potential. They saw an opportunity—a mandate really—to use their resources to move forward the work of equity, diversity, and inclusion in their community.
The Solution
Create a fresh, engaging, and relevant brand to communicate Five Oak Museum’s value, embrace a non-singular narrative, and position them as a leader among historical societies.
“Immediately we started seeing things like email signups and even memberships being purchased directly through the website without any other point of contact. For the first time in the history of our organization, folks were getting such a positive response to visiting the website that they were compelled all the way to become members of our organization just from that. That’s a level of welcome we’ve never previously achieved through the website alone.”
Molly Alloy (Pronouns: they/them)
Co-Director at Five Oaks Museum
