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brand // website // marketing

HawkPartners 20th Anniversary

Anniversary campaign and events

Success happens together


HawkPartners celebrates 20 years in business with a marketing campaign and event series.

The Call

As their 20th anniversary approached, HawkPartners called on Roger That to help them build a campaign to mark the occasion. They knew they wanted to host private events for key clients and stakeholders, plus celebrate the anniversary more broadly with a digital marketing campaign.

Our mission was to create messaging and visual assets for the anniversary campaign that would convey gratitude for everyone who has helped the firm achieve success over the years.

Our Response

Roger That set out to develop a theme for the HawkPartners anniversary campaign that would both honor the firm’s past and share their vision for the future. The messaging is appreciative and hopeful, anchored by a distinctive tagline and mark that they leveraged both on-site and online.

We worked within their overall brand system to design the mark, landing pages, event pages, emails and other marketing assets for the anniversary campaign. The result is a campaign that feels both special and familiar to everyone who’s part of the HawkPartners story.


What We Did / Services



  • Brand strategy
  • Key messages
  • Taglines
  • Logo design and guidelines


  • Content strategy and sitemap
  • SEO optimized web copy
  • UX/Web design
  • Custom website development

Sales And Marketing

  • Marketing strategy
  • Email templates
  • Event exhibits and displays