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Brand Authenticity Index™

HawkPartners thought leadership campaign

A roadmap to brand authenticity

A roadmap to brand authenticity

Each year, HawkPartners shares key takeaways from their research showing the value consumers place on authenticity and offers guidance on how brands can foster deeper, more genuine connections with their customers.

The Call

For three years running, HawkPartners has collected data from tens of thousands of consumers, rating the authenticity of well-known brands (like Whole Foods and Levi’s) and quantifying the impact of those perceptions on purchasing choices.

The insights that came out of HawkPartners’ brand authenticity research proved to be invaluable to their clients. So, they asked Roger That to help spotlight the research findings as thought leadership – both as a resource for existing clients and a marketing tool to gain new ones.

Our Response

Working from the identity system we developed for HawkPartners back in 2017, Roger That created landing pages, event pages and other marketing assets for the Brand Authenticity Index. Each year’s index has a distinct look, which is both special and recognizable as part of the HawkPartners brand.

These pages balance the analytical and the emotional, with statistics gracefully interspersed with messaging that drives home their significance.


What We Did / Services



  • Brand strategy


  • UX/Web design
  • SEO optimized web copy
  • Custom website development

Sales And Marketing

  • Sales and pitch decks
  • Email templates