Roger That Logo
Two views of the HawkPartners website on a Mac and an iPad, highlighting the dark blue and white color scheme and photos of people overlaid with layers of abstract imagery. Explore Website View Website

The Situation

HawkPartners is a Marketing Research and Strategy firm working with top global brands in industries such as Pharma, Consumer Health, Media, and Insurance.

  • Value proposition, positioning, values, personality, and mood
  • Updated colors, fonts, and visual language
  • Web copy to better reflect who they are, how they do business, and what makes them different
  • UX and web design that showcases their thought leadership
  • Consistency of brand: email templates, social media assets, powerpoint deck, tradeshow booth, sales landing page, one-pager, and posters
Hawk Partners 2021 Brand Authenticity Index page, with a teal and white color scheme and images of people set against a teal mesh, on an iPad.

The Ask

HawkPartners had grown substantially since they’d launched their previous website. With growth based almost exclusively on traditional strategies—building relationships and earning a stellar reputation from doing great work—they were ready to take their marketing efforts online.

The Solution

Create a brand and digital presence that establishes HawkPartners as a thought leader in branding, customer experience, go-to-market strategies, and marketing communications for global brands.

Stephanie Schlesinger, Marketing Director at HawkPartners, smiling outside.

“The entire Roger That team acts as an extension of our team. I really trust their perspective. They always make sure to bring that human element, they take the time to get to know you as a person and that helps the process tremendously. They have helped us to continue the evolution of who we are – they understand where we come from and where we are going and need to be. They help to get us there and they are my first stop no matter what I need.”

Stephanie Schlesinger

Marketing Director at HawkPartners