The Situation
HawkPartners is a Marketing Research and Strategy firm working with top global brands in industries such as Pharma, Consumer Health, Media, and Insurance.
- Value proposition, positioning, values, personality, and mood
- Updated colors, fonts, and visual language
- Web copy to better reflect who they are, how they do business, and what makes them different
- UX and web design that showcases their thought leadership
- Consistency of brand: email templates, social media assets, powerpoint deck, tradeshow booth, sales landing page, one-pager, and posters
The Ask
HawkPartners had grown substantially since they’d launched their previous website. With growth based almost exclusively on traditional strategies—building relationships and earning a stellar reputation from doing great work—they were ready to take their marketing efforts online.
The Solution
Create a brand and digital presence that establishes HawkPartners as a thought leader in branding, customer experience, go-to-market strategies, and marketing communications for global brands.
“The entire Roger That team acts as an extension of our team. I really trust their perspective. They always make sure to bring that human element, they take the time to get to know you as a person and that helps the process tremendously. They have helped us to continue the evolution of who we are – they understand where we come from and where we are going and need to be. They help to get us there and they are my first stop no matter what I need.”
Stephanie Schlesinger
Marketing Director at HawkPartners
