Roger That Logo



Recruiting software.

Build a Stronger
Talent Lifecycle

A collage of shapes including a red ring, a square composed of orange dots, and oval shap with a gradient running from peah to purple, and another oval shape housing a smiling woman framing her face with her hands.

Levee creates software for human resource teams to easily find and hire talent who will stay and succeed in their business.

The Call

Levee was founded in Brazil with a focus on bringing equity to the hiring process for service industry workers. They built a strong customer base in Latin America, then expanded into the U.S. market and made a hard pivot to a B2B model.

Levee’s leadership called on Roger That to craft a new brand to reposition the company for this new market, and show the value of their newly repackaged products for U.S. businesses.

Our Response

Roger That helped the Levee team get clarity on their value proposition and find ways to differentiate their brand in the crowded field of talent acquisition tech.

We developed a brand identity for Levee that emphasizes the human aspects of recruiting, using high-energy colors and straightforward language to create a confident and inspiring tone.

We also developed a starter website they can use immediately to enable sales and raise funding, with plans to add resources, success stories and more products as they grow.

Roger That!

“I am in love with this fresh, new brand identity and streamlined messaging. It was so fun to work with Roger That Agency on this project, and we are just getting started!”

Alissa Lydon, Head of Marketing, Levee

An arrow and target icon beside a magnifying icon: on the left the text reads, "Fill your talent pipeline using smart Recruitment Marketing"; on the right, it reads, "Take the guesswork out of recruiting with Talent Intelligence."
Five black line icons with pops of purple and peach gradients.
The Levee logo.
A miling woman with dark skin tone smiling, with her arms resting on the desk where her laptop and glasses sit.

What We Did / Services



  • Peer analysis
  • Keyword research
  • Baseline analytics


  • Brand personality and mood
  • Value proposition and positioning
  • Key Messages
  • Color palette
  • Brand fonts


  • SEO optimized web copy
  • UX/Web design
  • Custom website development
  • Tutorial videos
  • Ongoing maintenance and support


  • Sales and pitch decks