Roger That Logo
The Louisiana Bucket Brigade website, with light green, yellow, and orange color scheme and images of ecological advocates, shown on a computer monitor and an iPad. Explore Website View Website

The Situation

Louisiana Bucket Brigade is on a mission to end the petrochemical industry’s destruction of Louisiana. Since 2000, they’ve worked with towns and neighborhoods next to the state’s oil refineries, chemical plants and other petrochemical infrastructure — the places most impacted by pollution.

  • Brand voice, mood, and key themes, and style guide
  • Colors, fonts, and brand images
  • UX strategy and web copy
  • WordPress web design and development –
    responsive, mobile-friendly, and optimized for SEO

The Ask

Louisiana Bucket Brigade’s website was outdated and difficult for the team to manage and update. Their team knew they were missing the opportunity to tell the full story of the petrochemical industry’s impact on local communities and their efforts to help amplify resident’s voices and overcome challenges to create a healthier, pollution-free future.

The Solution

Through an elevated brand and online presence, Bucket Brigade sought to deliver a much bolder, clearer vision of their role as a determined advocate for communities impacted by environmental pollution. They wanted visitors to easily understand what’s at stake, get fact-based information, see the organization’s day-to-day impact, and be inspired to join in their mission.

Blonde woman in blue jacket smiling outside.

“I used to cringe when I had to refer people to our web site. Now I celebrate because of the amazing work of Roger That. We absolutely LOVE our site. Their team was a pleasure to work with, and we smashed our year-end fundraising goals.”

Anne Rolfes

Director at Louisiana Bucket Brigade