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brand // logo // website // COLLATERAL

Louisiana Bucket Brigade

Environmental nonprofit

Creating a healthier, pollution-free future.

Photo shows a group of Black community members standing solemnly in front of a factory with Louisiana Bucket Brigade air quality test kits on the ground in front of them.

Louisiana Bucket Brigade is on a mission to end the petrochemical industry’s destruction of Louisiana. Since 2000, they’ve worked with towns and neighborhoods in the places most impacted by pollution.

The Call

Louisiana Bucket Brigade’s website was outdated and difficult for the team to manage. As a result, they were missing a valuable opportunity to tell the full story of the petrochemical industry’s impact on local communities—and what could be done about it. So, the organization called on Roger That to elevate their online presence to better amplify resident’s voices and support their efforts to overcome challenges and create a healthier, pollution-free future.

Our Response

Roger That helped Louisiana Bucket Brigade reinvigorate its brand identity, delivering a much bolder, clearer vision of its role as an advocate for communities impacted by environmental pollution. We built a focused, functional website where visitors can easily understand what’s at stake, get fact-based information, see the organization’s day-to-day impact, and be inspired to join in the mission.

Roger That!

"I used to cringe when I had to refer people to our web site. Now I celebrate because of the amazing work of Roger That. We absolutely LOVE our site. Their team was a pleasure to work with, and we smashed our year-end fundraising goals."

Anne Rolfes
Director at Louisiana Bucket Brigade

Photo shows a laptop sitting on a desk showing the Louisiana Bucket Brigade website.
Louisiana Bucket Brigade color palette is shown on the left, along with a small photo from an event where participants are holding signs and umbrellas. On the right, screens from the website are displayed over a light grey background.

What We Did



  • Brand personality and mood
  • Key messages
  • Color palette
  • Brand fonts
  • Brand strategy


  • Content strategy and sitemap
  • SEO optimized web copy
  • UX/Web design
  • Custom website development
  • Tutorial videos
  • Ongoing maintenance and support
  • Ongoing content management