brand // website
Magnataur
Cloud-driven digital solutions to simplify complex business problems.
Explore Website 
The Situation
Magnataur is a startup that builds cloud-driven digital solutions to simplify complex business problems.
SERVICES
- Brand value proposition, personality, mood, key themes, and style guide
- Updated logo and refreshed color palette
- UX, content strategy, and sitemap
- Web copy
- Web design and development —
responsive, mobile-friendly, and optimized for SEO
The Ask
Magnataur wanted to stand out as offering simpler, faster, and more focused cloud solutions than their competitors, with a brand that clearly articulates what they do and how they work. Knowing that first impressions matter, they also needed their website to look polished and professional, so first-time visitors took them seriously.
The Solution
Create a brand that feels clean, uncluttered, and just tech-y enough, but without the design tropes common to other tech brands. Use copy and design to reinforce Magnataur’s no-nonsense approach, with short, clipped sentences and simple lines and borders to frame images and content.