The Situation
Onymos promises to make mobile app development faster and easier with its powerful off-the-shelf components.
- Brand value proposition, personality, mood, key themes, and style guide
- Refreshed color palette
- UX, content strategy, and sitemap
- Web copy
- Web design and development — responsive, mobile-friendly, and optimized for SEO
The Ask
With Onymos, mobile app developers are halfway to a fully functional app as soon as they hit the download button. But that story isn’t nearly as easy to tell as it sounds. Components make an app run, but they don’t charm users with their cool features and simple designs. Onymos came to us for a brand refresh and website redesign, starting with telling a more consistent story about what its components do and why developers should care.
The Solution
Create a clean, accessible brand that’s easy on the eyes, giving the copy room to breathe as it describes Onymos’s special sauce. The website adds visual interest with simple illustrations and small splashes of color. The brand voice and personality is crisp and to the point, using active verbs that hit upon the benefits without requiring long-winded explanations.
“After launching our new brand and website, we went from one or two conversions per week to 15 in the first month. Having a partner in getting that done was the best part of working with Roger That.”
Steve Shaw
Vice President of Marketing at Onymos
