brand // logo // ux // content strategy
Oregon Labor & Industry
A protector of employment rights for all Oregonians.
The Situation
Oregon Labor & Industries (OL&I) protects employment rights, advances employment opportunities, and ensures access to housing and public accommodations free from discrimination.
SERVICES
- Brand personality, mood, and key themes
- Logo and logo guidelines
- UX and content strategy
- Homepage wireframe for website redesign
The Ask
OL&I didn’t want to feel like a typical bureaucratic government to its customers, which are mostly comprised of hourly workers and the employers who employ them.
The Solution
Create a brand that is approachable, informative and customer-centric.