Roger That Logo
The Oregon Labor & Industries logo.

The Situation

Oregon Labor & Industries (OL&I) protects employment rights, advances employment opportunities, and ensures access to housing and public accommodations free from discrimination.

SERVICES
  • Brand personality, mood, and key themes
  • Logo and logo guidelines
  • UX and content strategy
  • Homepage wireframe for website redesign
The Oregon Labor and Industries style guide.

The Ask

OL&I didn’t want to feel like a typical bureaucratic government to its customers, which are mostly comprised of hourly workers and the employers who employ them.

The Solution

Create a brand that is approachable, informative and customer-centric.