Roger That Logo
The Oregon Mesa website, with its orange, white, and purple color scheme and image of young students, is shown on a computer monitor and iPhone. Explore Website View Website

The Situation

Oregon MESA helps advance equity in STEM (science, technology, engineering and math) by providing invention education opportunities to underserved and marginalized middle and high school students.

  • Visual brand guidelines — color palette, fonts, custom graphics
  • Updated value proposition
  • Brand personality, mood, key themes, written style guidelines
  • Custom web design and development

The Ask

Oregon MESA needed a refreshed website that was more cohesive with the organization’s identity and told its story in a more dynamic, engaging way.

The Solution

Building on foundational brand work Roger That had completed for MESA a few years prior, we evolved MESA’s verbal expression with the goal of creating more concise and inspiring website content. This approach opened the door to bold, sometimes playful design that expresses key ideas through photographs, charts, iconography and animated statistics.


Tong Zhang, Executive Director at Oregon MESA, smiling outside.

“Our brand and website make it easy to create the right experience for our stakeholders and focus on how to best serve kids.”

Tong Zhang

Executive Director at Oregon MESA