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brand // website

Professional Realty Services

Real estate brokerage

Grow your real estate business your way

Professional Realty Services empowers agents with personalized brokerage services that enable them to work smarter, increase their revenue and profitability, and spend more time with the people they love.

The Call

Professional Realty Services takes great pride in their empowering approach to real estate brokerage services, but they felt their recruiting language was getting lost on their customer-facing website. They needed to create a separate recruiting website that embodies the firm’s human-centric approach and unparalleled commitment to agent independence, with a brand identity that spotlights the freedom real estate agents covet.

Our Response

Roger That created a fun, contemporary brand and website for Professional Realty Services, setting a new standard for agent recruiting in the real estate brokerage industry. The design uses vibrant close-up photos to reflect the rich variety of people and personalities that call Professional Realty Services home. The copy is human and empowering, inviting prospective agents to consider what independence would mean to them.

Image shows a laptop displaying the Professional Realty Services recruiting website, with two other screens floating to the left and right. All over a light grey background.
Row of green and blue boxes show white icons depicting a graph, a brain combined with a gear, a dollar sign encircled by arrows, and a stopwatch.
PRS_branding-768x64 (1)

What We Did



  • Brand personality and mood
  • Value proposition and positioning
  • Key messages
  • Color palette
  • Brand fonts
  • Brand strategy


  • Content strategy and sitemap
  • SEO optimized web copy
  • UX/Web design
  • Custom website development
  • Tutorial videos