The Situation
Professional Realty Services is a real estate brokerage that empowers agents to build their businesses their way. With their personalized brokerage services, Agent Partners work smarter, increase their revenue and profitability, and spend more time with the people they love.
- Copy: Brand personality, mood, value proposition, key themes, and style guide
- Design: Mood boards, refreshed brand imagery, concepting
- UX, content strategy, and sitemap
- Web copy
- Web design and development — responsive, mobile-friendly, and optimized for SEO
The Ask
Unlike traditional brokerages, agents are the star at Professional Realty Services. Every decision and action is geared toward helping Agent Partners build the business of their dreams so they can spend more time with the people they love. Professional Realty Services needed a new recruiting website that embodies the firm’s human-centric approach and unparalleled commitment to agent independence.
The Solution
Create a fun, contemporary site focused on the freedom that real estate agents covet. The design uses vibrant close-up photos to reflect the rich variety of people and personalities that call Professional Realty Services home. The copy is human and empowering, inviting prospective agents to consider what independence would mean to them. The result? A website that sets a new standard for agent recruiting in the brokerage industry.