The Situation
Special Olympics Oregon uses sports training and competition to grow acceptance and inclusion of children and adults with intellectual disabilities.
- Brand voice, mood, and key themes, and style guide, aligned with national Special Olympics guidelines
- Content strategy, sitemap, and web copy
- Email newsletter templates
- Customized SEO training
- WordPress web design and development – responsible, mobile-friendly, and optimized for SEO
The Ask
Special Olympics Oregon’s website was outdated and difficult for the team to manage and update. The organization felt they were missing the opportunity to tell their full story, including the incredible positive impact for the athletes it serves – which hindered their fundraising capabilities.
The Solution
Using fresh images and copy, tell a clear and compelling story about Special Olympics Oregon, articulating the unique value for athletes, families, communities, and donors. Increase the visibility and awareness of programs through strategic web design and lead capture. Respect and adhere to national guidelines while showcasing the regional programs.
“For many of our athletes, sports is a lifeline for connection, purpose and meaning. When the world shut down in 2020 we had to pivot quickly. Thanks to the foundation we built with Roger That, we were able to pivot quickly and offer our sports programs virtually. The combination of a strong brand paired with a beautiful website and marketing know-how has been a game-changer for all of us.”
Britt Oase
Chief Executive Officer at Special Olympics Oregon
