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brand // website // marketing

Special Olympics Oregon

Sports for individuals with intellectual disabilities

Where sport means more

Collage of images shows young athletes playing soccer and posing for a team photo.

Special Olympics Oregon uses sports training and competition to grow acceptance and inclusion of children and adults with intellectual disabilities.

The Call

Special Olympics Oregon’s website was outdated and unwieldy, making it difficult for the team to manage and for their audience to use. They felt they were missing an opportunity to tell the organization’s full story, which hindered fundraising efforts. They called on Roger That to help streamline their content strategy, emphasizing the organization’s incredible positive impact for the athletes it serves.

Our Response

We enriched the Special Olympics Oregon brand with fresh images and copy to tell a clear and compelling story about its unique value for athletes, families, communities and donors. With strategic web design and lead capture, we were able to increase the visibility and awareness of regional programs while respecting and adhering to the organization’s national brand guidelines.

Roger That!

"For many of our athletes, sports is a lifeline for connection, purpose and meaning. When the world shut down in 2020 we had to pivot quickly. Thanks to the foundation we built with Roger That, we were able to pivot quickly and offer our sports programs virtually. The combination of a strong brand paired with a beautiful website and marketing know-how has been a game-changer for all of us."

Britt Oase
Chief Executive Officer at Special Olympics Oregon

Photo looks over a woman's shoulder at a computer screen showing the Special Olympics Oregon website, while she holds a mobile phone to her ear.
Grid of photos, displayed at an angle, shows young athletes running, playing soccer and posing for team photos, interspersed with red and grey icons on white backgrounds showing stylized figures dancing, biking, serving a volleyball and lifting weights.

What We Did



  • In-person strategy workshop
  • Website and marketing audits


  • Brand personality and mood
  • Key Messages
  • Brand strategy


  • Content strategy and sitemap
  • SEO optimized web copy
  • UX/Web design
  • Custom website development
  • Tutorial videos
  • Ongoing maintenance and support

Sales And Marketing

  • Marketing plan
  • Social media templates
  • Email templates