Roger That Logo
The Special Olympics Oregon website, with its red, black and white color scheme and images of children participating in sporting events, shown on a computer monitor and an iPhone. Explore Website View Website

The Situation

Special Olympics Oregon uses sports training and competition to grow acceptance and inclusion of children and adults with intellectual disabilities.

  • Brand voice, mood, and key themes, and style guide, aligned with national Special Olympics guidelines
  • Content strategy, sitemap, and web copy
  • Email newsletter templates
  • Customized SEO training
  • WordPress web design and development – responsible, mobile-friendly, and optimized for SEO
Three iPhones displaying different pages of the Special Olympic Oregon 2022 Polar Plunge website, with its white, blue and icy green color scheme and images of people diving into cold water.

The Ask

Special Olympics Oregon’s website was outdated and difficult for the team to manage and update. The organization felt they were missing the opportunity to tell their full story, including the incredible positive impact for the athletes it serves – which hindered their fundraising capabilities.

The Solution

Using fresh images and copy, tell a clear and compelling story about Special Olympics Oregon, articulating the unique value for athletes, families, communities, and donors. Increase the visibility and awareness of programs through strategic web design and lead capture. Respect and adhere to national guidelines while showcasing the regional programs.


Woman with long blonde hair and purple shirt smiling.

“For many of our athletes, sports is a lifeline for connection, purpose and meaning. When the world shut down in 2020 we had to pivot quickly. Thanks to the foundation we built with Roger That, we were able to pivot quickly and offer our sports programs virtually. The combination of a strong brand paired with a beautiful website and marketing know-how has been a game-changer for all of us.”

Britt Oase

Chief Executive Officer at Special Olympics Oregon