Roger That Logo
The Reser Family Foundation website, with a white, light blue, and light green color scheme, a outdoor photography showcasing Oregon's forests and mountains, shown on a computer monitor and an iPad. Explore Website View Website

The Situation

The Reser Family Foundation partners with diverse organizations across Oregon to strengthen the people and places that make Oregon so unique and inspiring.

  • Brand personality, mood, and key themes
  • Colors, fonts and brand images
  • Refined logo and guidelines
  • Web copy that makes it easy for potential grantees to understand the impact areas Reser funds and self-select when not a fit
  • Web design that is vibrant, approachable and accessible

The Ask

A website they couldn’t manage in-house and which didn’t tell their authentic brand story.

The Solution

Create a brand that exudes the Reser Family’s genuine love for Oregon and the people, plants and animals who live there.


Mari Jo Perlain, Executive Director at The Reser Family Foundation, smiling.

“Roger That knew just what to do to meet our vision. There were no unexpected surprises or drawn-out project timelines. They managed our project expertly so we could start loving our new website as soon as possible!”

Mari Jo Perlain

Executive Director at The Reser Family Foundation

Join our team! Roger That is looking for an experienced UX Web Designer (Contract)