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brand // logo // website

The Reser Family Foundation

Charitable foundation

Together: A shared vision for a thriving Oregon

Three photos show the sun shining through tall trees and a bed of ferns, two people walking over a fallen log with arms outstretched, a snowcapped mountain reflected in a clear blue lake, with a forest in the middle ground.

The Reser Family Foundation strengthens the people and places that make Oregon unique by awarding charitable grants to diverse organizations across the state.

The Call

The Reser Family Foundation came to us with a very basic website that was no longer technically sound, which made it impossible to update the content. As a result, the website did not reflect who the foundation was and what kinds of projects they would fund. They needed a brand that reflected their mission and a website where they could easily provide prospective grantees with the information they needed to submit successful proposals.

Our Response

Roger That crafted a brand for the foundation that exudes the Reser family’s genuine love for all parts of Oregon and the people, plants and animals who live there. The Reser Family Foundation brand is all about the true partnership between the foundation and its grantees, so their new website is, above all, built to be of service to their grantees. With clear, current information about what the Reser Family Foundation supports, grantees can spend their time on their missions, where it matters most.

Roger That!

"Roger That knew just what to do to meet our vision. There were no unexpected surprises or drawn-out project timelines. They managed our project expertly so we could start loving our new website as soon as possible!"

Mari Jo Perlain
Executive Director at The Reser Family Foundation

A page from the Reser Family Foundation website appears over a bright green background.
The Reser Family Foundation color palette is displayed in a strip of greys, purples, blues and greens.

What We Did



  • Brand personality and mood
  • Value proposition and positioning
  • Key messages
  • Logo design and guidelines
  • Color palette
  • Brand fonts


  • Content strategy and sitemap
  • SEO optimized web copy
  • UX/Web design
  • Custom website development