Roger That Logo

Custom Brand + Website

We want to build a brand and website you can’t wait to show off, along with all the sales and marketing assets you need to smash your growth goals. If you’re not sure what that looks like, we are here to help you figure it out.

Our custom projects begin with a standalone discovery phase in which we learn everything we can about your business, your audience, and why they need you. We use that information to make strategic recommendations about what your ideal website would contain. We’ll also talk about your sales and marketing goals to determine what assets you might need outside your website.

When you sign off on the strategy, we build a custom scope that includes everything you need to stand out from your competition and attract your best customers.

Always included


When you work with Roger That, we always start with your brand. Brand is the foundation of your company – your culture and values, how you speak to your customers, and how you look and feel. So whether it’s a three-week sprint or a six-month custom website, brand comes first in all our projects.


We never skimp on discovery. The discovery phase is when we learn everything we can about your business, your audience, and why they need you. The information we gather at this stage informs every decision we make about your project, and enables us to deliver assets that feel right and do their job. When you fully engage in the discovery phase, we don’t have to bug you with as many questions along the way – so you can sit back and enjoy reviewing excellent creative that’s easy to say “yes” to!


In addition to everything included in the Brand + Website Sprint, these are a few of the offerings we may recommend for a custom project. Our recommendations will be specific to you, based on the needs and goals we identify in the discovery phase.

Advanced Features
  • Customer portal
  • Learning management system
  • E-commerce
  • Donations
Content Creation or Migration
  • Ghostwriting and editing
  • Blog posts
  • Case studies
  • Resources
  • News and Events
Marketing Strategy
  • Audience and goals
  • Channels to focus on
  • Campaigns and tactics
Sales Materials
  • Sales and pitch decks
  • One-pagers
  • Business cards
Marketing Materials
  • Email templates
  • Social templates
  • Brochures
  • Event exhibits and displays


If your needs are pretty simple, check out our sprint packages. Roger That sprints are a lean and nimble approach to the creative process, designed to deliver what you need faster and easier. We’ll take you through a radically streamlined yet thorough process, focused on the deliverables that will make the biggest impact on your bottom line.


Get fresh tips and hot takes on branding (and rebranding), websites, content management and lots more needle-moving topics.

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Wireframes can be designed with various levels of detail, depending on the project, the designer and the client. In this post, we explain how Roger That uses wireframes and what kinds of projects benefit from them.

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How to Use Brand Guidelines

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Why Brand Always Comes First

Brand work creates the foundation for everything your company creates, says and does. That’s why brand always comes first for Roger That.

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How To Manage a Project With Lots of Stakeholders

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How To Be the Best Client Ever

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Here are a few pointers from Roger That content manager Matt Brown to save time and effort when updating your website content.

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Content Management Tips for Healthy Websites

Follow these best practices for content management to keep your website looking as good and running as smoothly as it did on launch day.

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In this post, we share ten easy ways to turn your website into a lead generation machine.

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Inside the Rebrand of a Brand Agency

Roger That Founder Jennifer Ruwart shares how our new brand and website better reflect our personality and values. Plus, what it was like to experience a Roger That Brand Sprint from the client-side!

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You’ve Launched Your New Brand. Now What?

Launching a new brand is no time to fly under the radar. Not announcing your rebrand is a missed opportunity to put your best foot forward.

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Protect Your Brand in a Cyber Security Breach

When a cyber-attack happens, a brand can be remarkably resilient if it’s armed with a cyber security communication plan including preparation, quick response, and transparency.

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Does Your Website Stack Up?

A competitive analysis is an essential preparation step to find out what your business needs to do to stand out among its peers.

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Is Your Website ADA Compliant?

Inclusion is a basic human right. Soon we’ll be required to ensure our online presences—and specifically our websites—are as inclusive as our hiring and employment practices.

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Brands Within a Brand: How to Avoid Dilution

Can you give services or products their own brands without diluting your company’s overall brand?

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How to Overcome Common Blog Roadblocks

When done right, a blog supports your overall marketing plan by building awareness with your target audience and creating engaging, valuable content for your website to draw them in.

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Top Tips for Branding a Family-owned Business

Learn how a family business can set itself apart by rebranding – while still honoring their unique history and legacy.

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Is Your Website Helping You Grow Sales?

More often than not, your website is the first impression customers have of you. Which is wonderful, because it’s like having a sales associate who never sleeps and is available 24/7.

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Love New Customers? Start With Value.

At the heart of great branding is the ability to define your value proposition. This is one of the most critical pieces of any brand strategy, but it also can be one of the most challenging to create.

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How to Hire an Agency With Confidence

Hiring a creative partner can feel like a shotgun wedding.You hope you’ve made the right choice but only time will tell. While some level of risk is inevitable, here are 5 things to know before saying I do.

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Boost Your Sales With A Beautiful Brand

Did you know a beautiful brand can boost your sales? It’s true. Investing in a carefully-curated brand helps to improve your reputation, increase your relevance, and become more visible to your potential customers.

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3 Steps To Roll Out Your New Logo

You’ve got a new logo you love and can’t wait to show off. Now what? If you haven’t already, it’s time to create a rollout plan

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