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Frequently Asked Questions

Find answers to the most frequently asked questions about the Roger That Brand Sprint™. If you don’t find what you’re looking for or simply want to learn more, reach out and let’s talk!.

What is the Roger That Brand Sprint™?

The Brand Sprint™ is a streamlined approach to developing your brand + website…fast. In weeks, you get a brand + website you love.

We always start with the verbal and visual expressions of your brand as they lay the groundwork for everything else.

Your verbal expression includes your brand personality, the mood you want your brand to convey, your ideal customer, and the unique value you offer.

Your visual expression includes colors, fonts, photography style, and visual language. When needed, we design your logo as well.

Once we get clear on your brand, we move onto your website—your most important brand asset and effective sales & marketing tool.

We write your web copy, design your web pages, and develop a smart, beautiful website you can easily manage in-house. And depending on your needs, we can also develop additional brand assets such as annual reports, brochures, email templates, and more.

Aren’t a brand and a website two different things?

We believe your brand and website should be thought about and approached as one as they are inextricably linked today. More often than not, your website is the first brand impression potential clients and customers have of you. Being sure it makes the right impression is critical as first impressions are formed instantly and are slow to change.

Why is it important that I love my brand + website?

When you’re loving your brand, chances are you’re loving your business, too, and that’s infectious. People want to work with people they like—and like what they do. You can’t fake that.

How long does the Brand Sprint™ take?

How fast we move really depends on a few factors, including:

  • Are we designing or redesigning your logo?
  • How much content (marketing pages, blog posts, and portfolio pages) is there?
  • What does your decision-making and approval process look like?

Once we know these answers and more, we’ll let you know how many weeks it’ll take. Contact us to learn more.

Do you design logos as part of the Brand Sprint™?

Sometimes. As a rule of thumb, if you have a logo you like and it’s working for your business, we’re going to tell you to leave it alone. But, don’t get us wrong. We love designing logos. If we think the money you’d spend on a new logo is better invested elsewhere, though, we’ll tell you.

What if I don’t need a new logo?

We won’t try to sell you one.

Do you offer a la carte services?

Sometimes. Cat Adoption Team is a great example of a client who wanted a full rebrand but was not quite ready to take on the full project. To get them started, we created new brand guidelines, including key messaging, colors, and fonts, and designed a new brochure—all of which followed our process and laid the foundation for a full rebrand in the near future.

This solution worked well for CAT, but may not work for every business.

What makes Roger That different?

The pace at which we deliver premium brands and websites sets us apart.

We know taking on a brand or website project can be daunting—in fact, it may be the last thing you want to do.  Yet you know your business will suffer if you don’t.

Common concerns we hear from clients include, will we get you? How long will it take? What if you don’t like what we deliver? Will it get results?

Clients consistently share that working with us is the first time they’ve felt like their creative team got it.

We strive to make the process as seamless as possible for you. Each step builds on the one before it, so you’re never surprised and, based on feedback from clients, always delighted with the process and the final product.

After sprinting with us clients report they’ve raised their prices without losing clients, increased inbound leads up to 4x, had their best sales year, and more.

Does the Brand Sprint™ work for everyone?

While all businesses can benefit from having a brand + website that stands out from your competition and works as your greatest sales tool, not all businesses can sprint. Nor should they.

The Brand Sprint is ideal for you if:

  • You’re a “hell yes!” to following a well-defined process to get a brand + website that works for your business
  • You’re able to lean in and trust your intuition to make decisions
  • You want to be taken care of by a team that believes it’s all about you and is devoted to your success

Do you provide SEO services?

We optimize your website with copy written for SEO and page descriptions that show up in search results. We do not offer ongoing SEO services. We are happy to make a referral if you need these services.