Roger That Logo

Love your brand. Grow your impact.

Roger That creates the stuff small businesses and nonprofits need to show up, stand out and surge ahead, from smart logos and brand identity systems to robust custom websites and strategic sales and marketing tools.


Hear what Stephanie has to say

No B.S.
No chaos.
Just clarity.

Whether it’s a tired logo, erratic messaging, or a muddled website, there’s nothing worse than a brand that makes a bad first impression or worse, damages your reputation and credibility. Yet the thought of a brand and website overhaul can be overwhelming.

Missed deadlines. Endless revisions. Stalled projects. Budget creep.

Who has time for that? Our guess is you don’t. With our signature process, we deliver distinctive brands and websites at the pace you need.


An easier way to a better brand

The solution

Our tight, well-defined process gets to the heart of who you are, fast. With our tried-and-tested discovery, brand development takes weeks, not months. We then efficiently and expertly design your website and marketing materials—with guardrails to keep everyone on task and on time.

The result

You get critical brand assets on time so you can start making the right impression across all your touchpoints, attracting more of your best customer, talent, and more, and meeting your growth goals.

Scott Wilkerson of HawkPartners smiling outside.

“Since launching our new website, we’ve experienced a 4X increase in inbound web inquiries/leads, which has generated significant net-new business for us.”


Partner at HawkPartners


The stuff you need

Whether you need a refresh, a rebrand or a complete reboot, we’ll deliver brand assets as unique as your brand itself.


CLARITY / A clear-cut promise to customers, from your brand voice to your logo.


CONFIDENCE / An online presence that stands out and sells for you 24/7.


CONSISTENCY / An identity customers recognize and connect with across all your materials and channels.


Fresh, fun
and full of love

Repeating EveryCat business cards on a light blue background
Close up of a smiling black woman in camel colored jacket
our scribbles


How and When to Wireframe

Wireframes can be designed with various levels of detail, depending on the project, the designer and the client. In this post, we explain how Roger That uses wireframes and what kinds of projects benefit from them.

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How to Use Brand Guidelines

When used right, brand guidelines are a valuable tool to ensure your brand presence stays consistent over time. Here are a few ways to make sure your team gets the most out of your brand guidelines—by actually using them.

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Why Brand Always Comes First

Brand work creates the foundation for everything your company creates, says and does. That’s why brand always comes first for Roger That.

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How To Manage a Project With Lots of Stakeholders

How do you accomplish something as interesting and important as a rebrand, when everyone who’s anyone wants to have a say? Here are a few tactics to avoid the gridlock of too many decision-makers.

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How To Be the Best Client Ever

Want to be the best client ever? Here are a few ways you can do your part to make sure the project is a success for everyone involved.

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Save Time and Hassle When Updating Website Content

Here are a few pointers from Roger That content manager Matt Brown to save time and effort when updating your website content.

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Content Management Tips for Healthy Websites

Follow these best practices for content management to keep your website looking as good and running as smoothly as it did on launch day.

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Is It Time to Update Your Brand?

An outdated brand hurts your business, because you’re attracting the wrong customers and repelling the right ones. So how do you know when it’s time to update your brand? Ask yourself these five questions.

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Brand vs Marketing: Is One More Important?

Understanding the difference between brand and marketing can help your business reach and resonate with your best customers.

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Ten Ways To Turn Your Website Into A Lead Generation Machine

In this post, we share ten easy ways to turn your website into a lead generation machine.

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Inside the Rebrand of a Brand Agency

Roger That Founder Jennifer Ruwart shares how our new brand and website better reflect our personality and values. Plus, what it was like to experience a Roger That Brand Sprint from the client-side!

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You’ve Launched Your New Brand. Now What?

Launching a new brand is no time to fly under the radar. Not announcing your rebrand is a missed opportunity to put your best foot forward.

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Protect Your Brand in a Cyber Security Breach

When a cyber-attack happens, a brand can be remarkably resilient if it’s armed with a cyber security communication plan including preparation, quick response, and transparency.

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Does Your Website Stack Up?

A competitive analysis is an essential preparation step to find out what your business needs to do to stand out among its peers.

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Is Your Website ADA Compliant?

Inclusion is a basic human right. Soon we’ll be required to ensure our online presences—and specifically our websites—are as inclusive as our hiring and employment practices.

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Brands Within a Brand: How to Avoid Dilution

Can you give services or products their own brands without diluting your company’s overall brand?

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How to Overcome Common Blog Roadblocks

When done right, a blog supports your overall marketing plan by building awareness with your target audience and creating engaging, valuable content for your website to draw them in.

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Top Tips for Branding a Family-owned Business

Learn how a family business can set itself apart by rebranding – while still honoring their unique history and legacy.

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Is Your Website Helping You Grow Sales?

More often than not, your website is the first impression customers have of you. Which is wonderful, because it’s like having a sales associate who never sleeps and is available 24/7.

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Love New Customers? Start With Value.

At the heart of great branding is the ability to define your value proposition. This is one of the most critical pieces of any brand strategy, but it also can be one of the most challenging to create.

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How to Hire an Agency With Confidence

Hiring a creative partner can feel like a shotgun wedding.You hope you’ve made the right choice but only time will tell. While some level of risk is inevitable, here are 5 things to know before saying I do.

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Boost Your Sales With A Beautiful Brand

Did you know a beautiful brand can boost your sales? It’s true. Investing in a carefully-curated brand helps to improve your reputation, increase your relevance, and become more visible to your potential customers.

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3 Steps To Roll Out Your New Logo

You’ve got a new logo you love and can’t wait to show off. Now what? If you haven’t already, it’s time to create a rollout plan

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What we
stand for

Social justice, community engagement, and a future where everyone is inspired to participate in our democratic process.