Woohoo! You’ve got a new logo you love and can’t wait to show off. Now what?
If you haven’t already, it’s time to create a rollout plan
1. Make a List
Identifying all the places your logo shows up can feel overwhelming, but being methodical will ensure your old brand doesn’t hang out there a moment longer than it needs to. It also ensures your logo is consistent across all brand touchpoints.
Download our Logo Rollout Checklist to get started.
2. Set your pace
Some businesses gradually phase in their new logo over a period of time, usually to use up existing assets like business cards, letterhead, or brochures. Others seem to implement their new logo overnight. Either approach can be effective, but only you can decide which is best for your organization.
3. Create a communications strategy
Here is a simple communications strategy for debuting your new look:
- Send out an official email blast to customers, vendors, and partners.
- Repurpose this content for your company blog.
- Announce your new visual identity on social media with a link back to your blog post.
- Make an announcement on your homepage or add a simple message to your footer. (But, don’t forget to remove these messages after a pre-determined amount of time.)
- For a broader impact, consider sending a press release to trade or business journals
4. Craft Your Message
Now that you know to whom and how you’re communicating, it’s time to craft your message. Include a powerful positioning statement to reassure customers about your continuity while reinforcing your values and mission.
Stay focused on the reader. They probably don’t need or want to know why you decided to change colors or fonts, or why your logomark is different. They want to be reassured that they can expect to receive the same (or better) service or product from your company. Be aspirational in your messaging, rather than defensive.
5. Execute your plan
Many freelancers or agencies can help you implement your new logo into your digital and print assets for an additional fee if you do not have the internal staff or resources to do so in-house. Be sure you understand exactly what they’re going to do and by when, and how much it’s going to cost.