Your website has a much more important role than just looking pretty.
In fact, your website’s primary job is to attract new leads and enable you to nurture a relationship with your target audience.
When we start working with a client, our first focus is honing into the company’s mission, values, and vision. In other words, why do they exist? Who do they serve? What makes them special?
We break this into two main parts: your unique value proposition and your brand.
Attracting Leads With Your Unique Value Proposition (UVP)
Your value proposition is a clear, concise statement of the tangible results a customer gets from using your products or services. It’s outcome-focused and stresses the business value of your offering. In other words, it satisfies the question of why a customer should hire you—what changes for them?
In order to get your messaging right, you must know who your ideal customer is and why they would want to choose what you offer over alternatives.
Often when companies market to consumers, they focus too much on the business service or product and not enough on the customer themselves – and specifically, the benefits the customer will gain by working with them.
This can be a tough habit to break, but it’s critical to adopt this position early on and check and recheck that you’re communicating what the customer wants to know, not just what YOU want the customer to know.
So how do you validate what you believe to be true about your target customers’ wants and needs – and how you can solve their problems?
Two great options are getting customer feedback and checking out the competition.
You can get customer feedback in so many ways. For example, surveys are a great way to get inside your customer’s heads. You can also look at the sales data you have from people who have purchased from you in the past, or customer feedback and ratings. Track mentions on social media. Look at what they’re buying and how they buy, such as directly from your website, through a partner, or from a store.
Knowing your ideal customer dovetails nicely into creating your value proposition and communicating it effectively.
Another great idea is checking out your peers and competitors. What are they doing that works? Where are their customers indicating dissatisfaction? The answers may provide a clue as to how to differentiate yourself better and position your brand for success.
Attracting Leads With Your Brand
At the heart of great branding is the ability to define your value proposition. This is one of the most critical pieces of any brand strategy, but it also can be one of the most challenging to create.
People often define brand as a name, term, design, symbol, or other features that distinguish one company or organization from another.
At Roger That, we believe your brand is so much more: it’s a reflection of your core values and your ethos, your reason for being. In other words, it is inherently linked to your unique value.
For example, Roger That helps customers stand out, attract customers, and grow sales by delivering brands and custom-designed websites in weeks, not months (or sometimes years). So, part of our value proposition is delivering top-notch brands and websites in a fraction of the time that our competitors do.
And a strong brand helps your business grow, by enabling you to attract more leads and increasing the chances of customers choosing to buy from you versus your competitors.
Roger That creates the stuff today’s small businesses and non-profits need, from distinctive logos and brand identities to marketing materials and beautiful, high-performance websites. (And we make the process easier, faster, and downright enjoyable.)
To help customers just like you, we developed the Brand Sprint™—a lean, radically streamlined approach to developing your critical brand assets. The Brand Sprint™ focuses our efforts — yours and ours — on a super-efficient, highly engaged process where progress happens in hours and days, not weeks and months.
Together, we get from A to Z in a way that’s simpler, easier and more fun than you thought possible.
But don’t take our word for it. Here’s what a few of our past clients had to say:
“Our rebrand has undoubtedly given everyone more confidence when representing the company. The sales team has definitely noticed an increase in attention at Trade Shows and they feel that the rebrand has really distinguished ourselves from the competition.”
– Andrew Vipond, Sales & Marketing – DH Sutherland
“Our brand and website make it easy to create the right experience for our stakeholders and focus on how to best serve kids.”
– Tong Zhang, Executive Director – Oregon MESA
“Our new brand highlights our credibility, professionalism, and commitment to the Arts, helping us attract and retain donors. And in just over a year, we secured 97% of the $48M Capital Campaign for the Patricia Reser Center for the Arts.”
– Lani Faith, Executive Director – Beaverton Arts Foundation
Want a little help? (Or a lot?) We’re here for you.
We’re here to help guide you every step of the way. Say goodbye to overwhelm, confusion, and the status quo, and say hello to a beautiful brand that helps you stand out from the crowd, attract customers, and grow sales.
Schedule a free 20-minute consult call so we can talk about it!
Founder + CEO of Roger That