Roger That Logo


Your brand and website are big deals. But getting both right can turn into an endurance challenge that’s way too easy to fail.

We know this because we’ve been there. Most members of our team have spent time on the client side of the table. Like you, we have experienced the anxiety and frustration that comes from missed deadlines, endless revisions, stalled projects and a brand partner who doesn’t get it. So, we do things differently here.



Time is an asset to be leveraged.

Every hour spent on your brand is an hour you don’t spend growing your business, so we use your time well.

Quality is two-faced.

We want you to love what we deliver and love the way we deliver it.

Customization is within reach.

You won’t get cookie-cutter with us. Ever.



Communication is key.

Throughout the process, you’ll weigh in on our progress through quick check-ins and feedback. With guardrails to keep everyone on task and on time, you’ll sidestep the sprawling deadlines and budget creep every decision-maker fears.

Clear expectations.

One of our first tasks is building your Master Schedule, a detailed project roadmap that sets expectations for every stage. During your onboarding call, we’ll review your schedule and put all meetings and reviews on your calendar – so you know exactly what’s happening and when.

Commit to shared success.

We keep our projects on track by holding everyone accountable – even you. You commit to holding up your end of the project by meeting your deadlines.


Your project may include all of these steps or just a handful. Generally speaking, a Sprint is faster and more focused, while a Custom Brand + Website is more comprehensive.


We start by digging deep into your business, your audience and what sets you apart. The information we gather at this stage informs every decision we make about your project.

Intake Form

You complete our tried-and-true intake form, customized for your business and your industry. Your answers help us effectively and efficiently step into your brand — which means we won’t bug you with as many questions along the way.


Stakeholder Interviews

When a little more context is needed, we can conduct employee interviews or customer surveys. Understanding what employees and customers think and say about your company can be a powerful asset when refining your brand.

Peer Analysis + Keyword Research

If search engine optimization is a priority for your organization, it’s helpful to conduct some keyword research during the discovery phase. Understanding how your audience finds you – and your competitors – helps inform content strategy for your website and marketing.

“We hired Roger That to enhance our image and communicate the new direction of our company. From the onset, Roger That impressed us with their process, ability and commitment to success. It’s clear that they take pride in their work, successfully channeling our heritage and values into an exciting and productive new brand and website.”

Andrew Crouse

President at DH Sutherland


Using the information we collect during discovery, our creative team gets to work. This is where we create the voice and visual language of your brand, fully aligned with your unique vision, story and style.

Brand Voice

Your Brand Voice lays the foundation for what your brand says and how it says it. It’s made up of traits that describe who you are as a company, emotions that describe how you want customers to feel when they interact with your brand, your value proposition, and key messages.

Visual Language

Moodboards set the visual direction of your brand with colors, fonts, photography styles, iconography, illustrations and other visual elements. At this point, you’ll get a ready-to-use brand kit, including examples of how it all comes together in key places like social media.


Logo Design

While many of our clients come to us with a logo they’re going to keep, others need a logo refresh or a full redesign. Together, we’ll decide which option is best for you. Think you might need a full rebrand, including your name and a tagline? Yep, we do that, too.


This is where we get tactical. Based on what we learned in the discovery phase about your goals, priorities and plans, we’ll recommend a strategy for how to structure your site for maximum effectiveness.

Content Strategy + Site Architecture

Every piece of content on your website should have a purpose. Your custom content strategy breaks down the purpose of each page, offers fresh approaches to your content, and ensures your brand identity shines through.


UX Design

For complex websites or highly interactive elements, we may recommend wireframes before diving into web design. By working out how all the elements relate to each other early in the design process, we can avoid costly changes down the road.


Brand identity and strategy come together as we write and design your new website.

Web Copy

We write web copy in your brand voice, focused on the benefits and pain points your audience cares most about. With intuitive language and clear calls to action, we’ll guide your website visitors right where you need them.

Web Design

We bring your brand to life through design that feels distinctly yours and creates an effortless experience for your website visitors.


Once the foundational brand work is complete, we’ll dive into your website — your most important brand asset.

Web Development

After weeks of intimately getting to know you and your brand, we’ll go quiet while we develop your new website. Most of our websites are built in WordPress, all are ADA compliant, and all come with an elegant back-end, making it easy for you to manage your content in-house.

Quality Assurance + Launch

Once your website meets our high-quality standards, we’ll send you a link to your staging site. You’ll review your website and note any final changes, which we’ll implement before making your beautiful, new, branded website live.

Post Launch Support

We’re not the kind of agency partner that disappears after handing off your new brand and website. We’ll fix any bugs or technical issues that come up in the first 30 days, then you have the option to sign up for a maintenance plan for ongoing technical support.


In a chaotic world, your brand should be a source of confidence and clarity. Don’t wait another minute. Let’s get you a brand and website that empowers you to show up, stand out and surge ahead.

Schedule a Consult


Get fresh tips and hot takes on branding (and rebranding), websites, content management and lots more needle-moving topics.

How and When to Wireframe

Wireframes can be designed with various levels of detail, depending on the project, the designer and the client. In this post, we explain how Roger That uses wireframes and what kinds of projects benefit from them.

Read More
How to Use Brand Guidelines

When used right, brand guidelines are a valuable tool to ensure your brand presence stays consistent over time. Here are a few ways to make sure your team gets the most out of your brand guidelines—by actually using them.

Read More
Why Brand Always Comes First

Brand work creates the foundation for everything your company creates, says and does. That’s why brand always comes first for Roger That.

Read More
How To Manage a Project With Lots of Stakeholders

How do you accomplish something as interesting and important as a rebrand, when everyone who’s anyone wants to have a say? Here are a few tactics to avoid the gridlock of too many decision-makers.

Read More
How To Be the Best Client Ever

Want to be the best client ever? Here are a few ways you can do your part to make sure the project is a success for everyone involved.

Read More
Save Time and Hassle When Updating Website Content

Here are a few pointers from Roger That content manager Matt Brown to save time and effort when updating your website content.

Read More
Content Management Tips for Healthy Websites

Follow these best practices for content management to keep your website looking as good and running as smoothly as it did on launch day.

Read More
Is It Time to Update Your Brand?

An outdated brand hurts your business, because you’re attracting the wrong customers and repelling the right ones. So how do you know when it’s time to update your brand? Ask yourself these five questions.

Read More
Brand vs Marketing: Is One More Important?

Understanding the difference between brand and marketing can help your business reach and resonate with your best customers.

Read More
Ten Ways To Turn Your Website Into A Lead Generation Machine

In this post, we share ten easy ways to turn your website into a lead generation machine.

Read More
Inside the Rebrand of a Brand Agency

Roger That Founder Jennifer Ruwart shares how our new brand and website better reflect our personality and values. Plus, what it was like to experience a Roger That Brand Sprint from the client-side!

Read More
You’ve Launched Your New Brand. Now What?

Launching a new brand is no time to fly under the radar. Not announcing your rebrand is a missed opportunity to put your best foot forward.

Read More
Protect Your Brand in a Cyber Security Breach

When a cyber-attack happens, a brand can be remarkably resilient if it’s armed with a cyber security communication plan including preparation, quick response, and transparency.

Read More
Does Your Website Stack Up?

A competitive analysis is an essential preparation step to find out what your business needs to do to stand out among its peers.

Read More
Is Your Website ADA Compliant?

Inclusion is a basic human right. Soon we’ll be required to ensure our online presences—and specifically our websites—are as inclusive as our hiring and employment practices.

Read More
Brands Within a Brand: How to Avoid Dilution

Can you give services or products their own brands without diluting your company’s overall brand?

Read More
How to Overcome Common Blog Roadblocks

When done right, a blog supports your overall marketing plan by building awareness with your target audience and creating engaging, valuable content for your website to draw them in.

Read More
Top Tips for Branding a Family-owned Business

Learn how a family business can set itself apart by rebranding – while still honoring their unique history and legacy.

Read More
Is Your Website Helping You Grow Sales?

More often than not, your website is the first impression customers have of you. Which is wonderful, because it’s like having a sales associate who never sleeps and is available 24/7.

Read More
Love New Customers? Start With Value.

At the heart of great branding is the ability to define your value proposition. This is one of the most critical pieces of any brand strategy, but it also can be one of the most challenging to create.

Read More
How to Hire an Agency With Confidence

Hiring a creative partner can feel like a shotgun wedding.You hope you’ve made the right choice but only time will tell. While some level of risk is inevitable, here are 5 things to know before saying I do.

Read More
Boost Your Sales With A Beautiful Brand

Did you know a beautiful brand can boost your sales? It’s true. Investing in a carefully-curated brand helps to improve your reputation, increase your relevance, and become more visible to your potential customers.

Read More
3 Steps To Roll Out Your New Logo

You’ve got a new logo you love and can’t wait to show off. Now what? If you haven’t already, it’s time to create a rollout plan

Read More