Roger That Logo

Process

Your brand and website are big deals. But getting both right can turn into an endurance challenge that’s way too easy to fail.

We know this because we’ve been there. Most members of our team have spent time on the client side of the table. Like you, we have experienced the anxiety and frustration that comes from missed deadlines, endless revisions, stalled projects and a brand partner who doesn’t get it. So, we do things differently here.

HOW WE’RE DIFFERENT

WE BELIEVE

Time is an asset to be leveraged.

Every hour spent on your brand is an hour you don’t spend growing your business, so we use your time well.

Quality is two-faced.

We want you to love what we deliver and love the way we deliver it.

Customization is within reach.

You won’t get cookie-cutter with us. Ever.

OUR APPROACH

HOW WE WORK

Communication is key.

Throughout the process, you’ll weigh in on our progress through quick check-ins and feedback. With guardrails to keep everyone on task and on time, you’ll sidestep the sprawling deadlines and budget creep every decision-maker fears.

Clear expectations.

One of our first tasks is building your Master Schedule, a detailed project roadmap that sets expectations for every stage. During your onboarding call, we’ll review your schedule and put all meetings and reviews on your calendar – so you know exactly what’s happening and when.

Commit to shared success.

We keep our projects on track by holding everyone accountable – even you. You commit to holding up your end of the project by meeting your deadlines.

WHAT TO EXPECT

Your project may include all of these steps or just a handful. Generally speaking, a Sprint is faster and more focused, while a Custom Brand + Website is more comprehensive.

DISCOVERY

We start by digging deep into your business, your audience and what sets you apart. The information we gather at this stage informs every decision we make about your project.

Intake Form

You complete our tried-and-true intake form, customized for your business and your industry. Your answers help us effectively and efficiently step into your brand — which means we won’t bug you with as many questions along the way.


CUSTOM UPGRADES

Stakeholder Interviews

When a little more context is needed, we can conduct employee interviews or customer surveys. Understanding what employees and customers think and say about your company can be a powerful asset when refining your brand.

Peer Analysis + Keyword Research

If search engine optimization is a priority for your organization, it’s helpful to conduct some keyword research during the discovery phase. Understanding how your audience finds you – and your competitors – helps inform content strategy for your website and marketing.

“We hired Roger That to enhance our image and communicate the new direction of our company. From the onset, Roger That impressed us with their process, ability and commitment to success. It’s clear that they take pride in their work, successfully channeling our heritage and values into an exciting and productive new brand and website.”

Andrew Crouse

President at DH Sutherland

BRAND VOICE + VISUAL LANGUAGE

Using the information we collect during discovery, our creative team gets to work. This is where we create the voice and visual language of your brand, fully aligned with your unique vision, story and style.

Brand Voice

Your Brand Voice lays the foundation for what your brand says and how it says it. It’s made up of traits that describe who you are as a company, emotions that describe how you want customers to feel when they interact with your brand, your value proposition, and key messages.

Visual Language

Moodboards set the visual direction of your brand with colors, fonts, photography styles, iconography, illustrations and other visual elements. At this point, you’ll get a ready-to-use brand kit, including examples of how it all comes together in key places like social media.


CUSTOM UPGRADES

Logo Design

While many of our clients come to us with a logo they’re going to keep, others need a logo refresh or a full redesign. Together, we’ll decide which option is best for you. Think you might need a full rebrand, including your name and a tagline? Yep, we do that, too.

CONTENT STRATEGY + UX

This is where we get tactical. Based on what we learned in the discovery phase about your goals, priorities and plans, we’ll recommend a strategy for how to structure your site for maximum effectiveness.

Content Strategy + Site Architecture

Every piece of content on your website should have a purpose. Your custom content strategy breaks down the purpose of each page, offers fresh approaches to your content, and ensures your brand identity shines through.


CUSTOM UPGRADES

UX Design

For complex websites or highly interactive elements, we may recommend wireframes before diving into web design. By working out how all the elements relate to each other early in the design process, we can avoid costly changes down the road.

WEB COPY + DESIGN

Brand identity and strategy come together as we write and design your new website.

Web Copy

We write web copy in your brand voice, focused on the benefits and pain points your audience cares most about. With intuitive language and clear calls to action, we’ll guide your website visitors right where you need them.

Web Design

We bring your brand to life through design that feels distinctly yours and creates an effortless experience for your website visitors.

DEVELOPMENT + LAUNCH

Once the foundational brand work is complete, we’ll dive into your website — your most important brand asset.

Web Development

After weeks of intimately getting to know you and your brand, we’ll go quiet while we develop your new website. Most of our websites are built in WordPress, all are ADA compliant, and all come with an elegant back-end, making it easy for you to manage your content in-house.

Quality Assurance + Launch

Once your website meets our high-quality standards, we’ll send you a link to your staging site. You’ll review your website and note any final changes, which we’ll implement before making your beautiful, new, branded website live.

Post Launch Support

We’re not the kind of agency partner that disappears after handing off your new brand and website. We’ll fix any bugs or technical issues that come up in the first 30 days, then you have the option to sign up for a maintenance plan for ongoing technical support.

CHOOSE THE PROCESS BUILT FOR PERFORMANCE.

In a chaotic world, your brand should be a source of confidence and clarity. Don’t wait another minute. Let’s get you a brand and website that empowers you to show up, stand out and surge ahead.

Schedule a Consult

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