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Abeona Group

brand, logo, website, collateral

Abeona Group’s mission is to empower families with special needs loved ones to navigate the complex process of life care planning.

The Challenge

To better advocate for special needs families, Abeona needed a new brand and digital home that communicated empathy, comfort, and the ability to create real financial impact for their clients.

The Approach

Evolve their brand voice and messaging to authentically represent the expertise and services of the team. Create a new website that better reflects the value and impact Abeona offers, making it easier for special needs families to get the help they want and need.

The Solution

  • brand voice, mood, and key themes, and style guide
  • colors, fonts, and brand images
  • logo and guidelines
  • business cards and letterhead template
  • content strategy and web copy
  • WordPress web design and development – responsive, mobile-friendly, and optimized for SEO