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DH Sutherland

brand, logo, website, marketing

DH Sutherland is a family-run logistics firm for the aerospace and high-performance industries.

The Challenge

After years of boot-strapping their brand, Sutherland was ready for it to be on point with their business model and aligned with their vision and values.

The Approach

Personal, attentive service. Design a brand to build credibility, trust, and loyalty with their customers.

The Solution

  • value proposition, positioning, values, personality, and mood
  • colors, fonts and brand images
  • logo and guidelines
  • web copy that emphasizes their capacity to work with larger clients just like their corporate competition
  • web design that positions them immediately in aerospace and high-performance industries
  • business cards, tradeshow booth