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EveryCat Health Foundation

rename, brand, logo, website, collateral

EveryCat Health Foundation advances feline health by supporting groundbreaking research and education. Every cat, every day benefits from our foundation.

The Challenge

Previously Winn Feline Foundation, EveryCat Health Foundation needed to reach a broader audience to fund greater levels of research for every cat around the world.

The Approach

Rename their organization and redefine the company’s brand voice and messaging while honoring their past work and contributions to research.

Create a new, contemporary website with easy navigation so visitors can quickly find the information he/she needs.

Create a marketing strategy that successfully generates awareness around their name and brand while reaching cat owners, breeders, veterinarians, and funders to provide the latest cat health resources.

The Solution

  • Rebrand brand voice, mood and key themes, and style guide
  • colors, fonts, and brand images
  • logo and guidelines
  • business cards and letterhead templates, social media templates, brochure
  • content strategy and web copy
  • WordPress web design and development – responsive, mobile-friendly, and optimized for SEO
  • Marketing strategy
  • Marketing coaching
  • Brand roll-out