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brand, website, marketing materials

HawkPartners is a Marketing Research and Strategy firm working with top global brands in industries such as Pharma, Consumer Health, Media, and Insurance.

The Challenge

HawkPartners had grown substantially since they’d launched their previous website. With growth based almost exclusively on traditional strategies—building relationships and earning a stellar reputation from doing great work—they were ready to take their marketing efforts online.

The Approach

Create a brand and digital presence that establishes HawkPartners as a thought leader in branding, customer experience, go-to-market strategies, and marketing communications for global brands.

The Solution

  • value proposition, positioning, values, personality, and mood
  • updated colors, fonts, and visual language
  • web copy to better reflect who they are, how they do business, and what makes them different
  • UX and web design that showcases their thought leadership
  • consistency of brand: email templates, social media assets, powerpoint deck, tradeshow booth, sales landing page, one-pager, and posters

The Results 

4X increase in inbound web inquiries leads resulting in significant net-new business.