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Lousiana Bucket Brigade

brand, website

Louisiana Bucket Brigade is on a mission to end the petrochemical industry’s destruction of Louisiana. Since 2000, they’ve worked with towns and neighborhoods next to the state’s oil refineries, chemical plants and other petrochemical infrastructure — the places most impacted by pollution.

The Challenge

Louisiana Bucket Brigade’s website was outdated and difficult for the team to manage and update. Their team knew they were missing the opportunity to tell the full story of the petrochemical industry’s impact on local communities and their efforts to help amplify resident’s voices and overcome challenges to create a healthier, pollution-free future.

The Approach

Through an elevated brand and online presence, Bucket Brigade sought to deliver a much bolder, clearer vision of their role as a determined advocate for communities impacted by environmental pollution. They wanted visitors to easily understand what’s at stake, get fact-based information, see the organization’s day-to-day impact, and be inspired to join in their mission.

The Solution

  • brand voice, mood, and key themes, and style guide
  • colors, fonts, and brand images
  • UX strategy and web copy
  • WordPress web design and development – responsive, mobile-friendly, and optimized for SEO