Oregon Labor & Industries (OL&I) protects employment rights, advances employment opportunities, and ensures access to housing and public accommodations free from discrimination.
OL&I didn’t want to feel like a typical bureaucratic government to its customers, which are mostly comprised of hourly workers and the employers who employ them.
Create a brand that is approachable, informative and customer-centric.
- brand personality, mood, and key themes
- logo and logo guidelines
- UX and content strategy
- homepage wireframe for website redesign