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Oregon Labor & Industry

brand, logo, UX, content strategy

Oregon Labor & Industries (OL&I) protects employment rights, advances employment opportunities, and ensures access to housing and public accommodations free from discrimination.

The Challenge

OL&I didn’t want to feel like a typical bureaucratic government to its customers, which are mostly comprised of hourly workers and the employers who employ them.

The Approach

Create a brand that is approachable, informative and customer-centric.

The Solution

  • brand personality, mood, and key themes
  • logo and logo guidelines
  • UX and content strategy
  • homepage wireframe for website redesign