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Oregon MESA

brand, logo, website, marketing

Oregon MESA helps advance equity in STEM (science, technology, engineering and math) by providing invention education opportunities to underserved and marginalized middle and high school students.

The Challenge

Oregon MESA needed a refreshed website that was more cohesive with the organization’s identity and told its story in a more dynamic, engaging way.

The Approach

Building on foundational brand work Roger That had completed for MESA a few years prior, we evolved MESA’s verbal expression with the goal of creating more concise and inspiring website content. This approach opened the door to bold, sometimes playful design that expresses key ideas through photographs, charts, iconography and animated statistics.

The Solution

  • visual brand guidelines — color palette, fonts, custom graphics
  • updated value proposition
  • brand personality, mood, key themes, written style guidelines
  • custom web design and development