Oregon MESA provides access to STEM and Invention education for students traditionally underrepresented in these fields.
Oregon MESA came to us with an outdated visual identity and stale messaging. Staff and board members were not comfortable talking to stakeholders about MESA, so repeatedly missed opportunities. to engage funders, partners, government officials, and volunteers.
We conducted an extensive discovery process that included interviews with MESA students, teachers, parents, industry leaders, and funders. We aligned their verbal and visual messaging with their new strategic direction and created a communications hierarchy based on their eight distinct target audiences.
We then created new collateral and designed a new website that supports the needs of the identified audiences and incorporates their new key messaging. The result is cohesive messaging across channels that support the MESA brand and the needs of its stakeholders.