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Pareto Cyber

brand, logo, website

Pareto Cyber was founded to change the way organizations protect against cyber threats.

The Challenge

In an ever-evolving industry, Pareto Cyber needed a new website that articulated their value proposition and their competitive advantage over the competition.

The Approach

Evolve their verbal and visual brand expression that conveys their expertise and competitive advantage in the cybersecurity space. Create a new website that better reflects the value Pareto Cyber offers organizations, making it easier for companies to understand the services Pareto Cyber provides and why these services are important.

The Solution

  • brand voice, mood, and key themes, and style guide
  • colors, fonts, and brand images
  • logo and guidelines
  • business cards and letterhead template
  • content strategy and web copy
  • WordPress web design and development – responsive, mobile-friendly, and optimized for SEO