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Radar Capital Partners

brand, logo refinement, website, business cards

Radar Capital Partners provides custom financing solutions for net lease developers nationwide.

The Challenge

Start-up Radar Capital Partner was quickly growing and quickly outgrowing its starter brand and website. They needed a brand that reflected their simple, streamlined yet differentiated service, and the direct, forward-looking personality of its partners.

The Approach

Evolve their logo, establish a clear and distinct brand voice, and design a simple scrolling website that communicates the Radar story, giving them instant credibility in an already crowded marketplace.

The Solution

  • brand voice, mood, and key themes, and style guide
  • refined logo, colors, fonts, and brand images
  • business card template
  • content strategy and web copy
  • WordPress web design and development – responsive, mobile-friendly, and optimized for SEO