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Special Olympics Oregon

brand, website

Special Olympics Oregon uses sports training and competition to grow acceptance and inclusion of children and adults with intellectual disabilities.

The Challenge

Special Olympics Oregon’s website was outdated and difficult for the team to manage and update. The organization felt they were missing the opportunity to tell their full story, including the incredible positive impact for the athletes it serves – which hindered their fundraising capabilities.

The Approach

Using fresh images and copy, tell a clear and compelling story about Special Olympics Oregon, articulating the unique value for athletes, families, communities, and donors. Increase the visibility and awareness of programs through strategic web design and lead capture. Respect and adhere to national guidelines while showcasing the regional programs.

The Solution

  • brand voice, mood, and key themes, and style guide, aligned with national Special Olympics guidelines
  • content strategy, sitemap, and web copy
  • email newsletter templates
  • customized SEO training
  • WordPress web design and development – responsible, mobile-friendly, and optimized for SEO