The Reser Family Foundation partners with diverse organizations across Oregon to strengthen the people and places that make Oregon so unique and inspiring.
The Challenge
A website they couldn’t manage in-house and which didn’t tell their authentic brand story.
The Approach
Create a brand that exudes the Reser Family’s genuine love for Oregon and the people, plants and animals who live there.
The Solution
- brand personality, mood, and key themes
- colors, fonts and brand images
- refined logo and guidelines
- web copy that makes it easy for potential grantees to understand the impact areas Reser funds and self-select when not a fit
- web design that is vibrant, approachable and accessible
“Roger That knew just what to do to meet our vision. There were no unexpected surprises or drawn-out project timelines. They managed our project expertly so we could start loving our new website as soon as possible!”
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