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The Reser Family Foundation

brand, website

The Reser Family Foundation partners with diverse organizations across Oregon to strengthen the people and places that make Oregon so unique and inspiring.

The Challenge

A website they couldn’t manage in-house and which didn’t tell their authentic brand story.

The Approach

Create a brand that exudes the Reser Family’s genuine love for Oregon and the people, plants and animals who live there.

The Solution

  • brand personality, mood, and key themes
  • colors, fonts and brand images
  • refined logo and guidelines
  • web copy that makes it easy for potential grantees to understand the impact areas Reser funds and self-select when not a fit
  • web design that is vibrant, approachable and accessible