True Gold is owned by mother-son duo Sarah and Tyler Sample, 3rd and 4th generation beekeepers. All their honey comes from their bee farm, Sample Family Apiaries.
The Challenge
Launching a brand for a family-owned business that didn’t feel like, well, a family-owned business.
The Approach
Position True Gold Honey as a high-end brand rooted in family.
The Solution
- web copy that tells True Gold Honey’s unique story
- web design that helps create contagious enthusiasm about honey
- responsive WordPress website optimized for SEO
