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True Gold Honey


True Gold is owned by mother-son duo Sarah and Tyler Sample, 3rd and 4th generation beekeepers. All their honey comes from their bee farm, Sample Family Apiaries.

The Challenge

Launching a brand for a family-owned business that didn’t feel like, well, a family-owned business.

The Approach

Position True Gold Honey as a high-end brand rooted in family.

The Solution

  • web copy that tells True Gold Honey’s unique story
  • web design that helps create contagious enthusiasm about honey
  • responsive WordPress website optimized for SEO