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Roger That delivers the brand assets you need to make a great first impression, attract your best customers, and knock your growth goals out of the park. Our services span three areas critical to business differentiation and success: brand, website and marketing.

Brand Identity Sprint

Our Brand Identity Sprint guides you through the process of discovering your brand’s identity and equips you with the visuals and voice to bring it to life.

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Brand + Website Sprint

Our Brand + Website Sprint is the fastest, smoothest path to define your brand identity and build a website that you’re proud to share with the world.

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Our Complete Package

Custom Brand + Website

We want to build a Custom Brand and Website you can’t wait to show off, along with all the sales and marketing assets you need to smash your growth goals. We’ll take a deep dive into your brand and website, then build a custom scope that includes everything you need to stand out from your competition and attract your best customers.

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A brand is more than a logo, website or marketing material — or any of these elements combined. It’s your unique promise to clients and customers, and it’s the reason they come back to you time and time again.

Roger That helps you shape perceptions and cultivate affinity through branding services that can include:

  • Marketing audit and competitive analysis
  • Naming and taglines
  • Value proposition and positioning
  • Personality
  • Mood
  • Key messages
  • Style guide
  • Brand colors, fonts and images
  • Logo development
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Your website is the first stop for customers curious about who you are. Done well, it validates you as a trusted resource and establishes authority in your space. Done poorly, it sends your best (potential) customer running into the arms of your competitor.

Roger That writes, designs and develops custom sites that connect with your customers’ deepest needs and motivations, creating a powerful, compelling brand asset you’re proud to share with others. Our website packages include:

  • Content strategy and sitemap
  • User experience
  • Copywriting and editing
  • Custom design and development
  • Mobile and responsive design
  • Site optimization
  • SEO
  • Accessibility
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Creating a consistent experience across all your brand touchpoints builds credibility, loyalty and trust.

Roger That helps extend and strengthen your brand presence through a variety of influential marketing channels. Our marketing packages include:

  • Strategy
  • Sales funnels and landing pages
  • Customer journey mapping
  • Email templates
  • Brochures
  • One-pagers
  • PowerPoint decks
  • Blog posts
  • Case studies
  • White papers
  • Event exhibits and displays
Let’s Chat
Andrew Crouse of DH Sutherland, in blue shirt and black jacket, smiles at the camera.

“We hired Roger That to enhance our image and communicate the new direction of our company. From the onset, Roger That impressed us with their process, ability and commitment to success. It’s clear that they take pride in their work, successfully channeling our heritage and values into an exciting and productive new brand and website.”

Andrew Crouse

President at DH Sutherland


Get fresh tips and hot takes on branding (and rebranding), websites, content management and lots more needle-moving topics.

How and When to Wireframe

Wireframes can be designed with various levels of detail, depending on the project, the designer and the client. In this post, we explain how Roger That uses wireframes and what kinds of projects benefit from them.

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How to Use Brand Guidelines

When used right, brand guidelines are a valuable tool to ensure your brand presence stays consistent over time. Here are a few ways to make sure your team gets the most out of your brand guidelines—by actually using them.

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Why Brand Always Comes First

Brand work creates the foundation for everything your company creates, says and does. That’s why brand always comes first for Roger That.

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How To Manage a Project With Lots of Stakeholders

How do you accomplish something as interesting and important as a rebrand, when everyone who’s anyone wants to have a say? Here are a few tactics to avoid the gridlock of too many decision-makers.

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How To Be the Best Client Ever

Want to be the best client ever? Here are a few ways you can do your part to make sure the project is a success for everyone involved.

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Save Time and Hassle When Updating Website Content

Here are a few pointers from Roger That content manager Matt Brown to save time and effort when updating your website content.

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Content Management Tips for Healthy Websites

Follow these best practices for content management to keep your website looking as good and running as smoothly as it did on launch day.

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Is It Time to Update Your Brand?

An outdated brand hurts your business, because you’re attracting the wrong customers and repelling the right ones. So how do you know when it’s time to update your brand? Ask yourself these five questions.

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Brand vs Marketing: Is One More Important?

Understanding the difference between brand and marketing can help your business reach and resonate with your best customers.

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Ten Ways To Turn Your Website Into A Lead Generation Machine

In this post, we share ten easy ways to turn your website into a lead generation machine.

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Inside the Rebrand of a Brand Agency

Roger That Founder Jennifer Ruwart shares how our new brand and website better reflect our personality and values. Plus, what it was like to experience a Roger That Brand Sprint from the client-side!

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You’ve Launched Your New Brand. Now What?

Launching a new brand is no time to fly under the radar. Not announcing your rebrand is a missed opportunity to put your best foot forward.

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Protect Your Brand in a Cyber Security Breach

When a cyber-attack happens, a brand can be remarkably resilient if it’s armed with a cyber security communication plan including preparation, quick response, and transparency.

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Does Your Website Stack Up?

A competitive analysis is an essential preparation step to find out what your business needs to do to stand out among its peers.

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Is Your Website ADA Compliant?

Inclusion is a basic human right. Soon we’ll be required to ensure our online presences—and specifically our websites—are as inclusive as our hiring and employment practices.

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Brands Within a Brand: How to Avoid Dilution

Can you give services or products their own brands without diluting your company’s overall brand?

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How to Overcome Common Blog Roadblocks

When done right, a blog supports your overall marketing plan by building awareness with your target audience and creating engaging, valuable content for your website to draw them in.

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Top Tips for Branding a Family-owned Business

Learn how a family business can set itself apart by rebranding – while still honoring their unique history and legacy.

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Is Your Website Helping You Grow Sales?

More often than not, your website is the first impression customers have of you. Which is wonderful, because it’s like having a sales associate who never sleeps and is available 24/7.

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Love New Customers? Start With Value.

At the heart of great branding is the ability to define your value proposition. This is one of the most critical pieces of any brand strategy, but it also can be one of the most challenging to create.

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How to Hire an Agency With Confidence

Hiring a creative partner can feel like a shotgun wedding.You hope you’ve made the right choice but only time will tell. While some level of risk is inevitable, here are 5 things to know before saying I do.

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Boost Your Sales With A Beautiful Brand

Did you know a beautiful brand can boost your sales? It’s true. Investing in a carefully-curated brand helps to improve your reputation, increase your relevance, and become more visible to your potential customers.

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3 Steps To Roll Out Your New Logo

You’ve got a new logo you love and can’t wait to show off. Now what? If you haven’t already, it’s time to create a rollout plan

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