Brand work creates the foundation for everything your company creates, says and does. That’s why brand always comes first for Roger That.
How do you accomplish something as interesting and important as a rebrand, when everyone who’s anyone wants to have a say? Here are a few tactics to avoid the gridlock of too many decision-makers.
Want to be the best client ever? Here are a few ways you can do your part to make sure the project is a success for everyone involved.
Launching a new brand is no time to fly under the radar. Not announcing your rebrand is a missed opportunity to put your best foot forward.
When a cyber-attack happens, a brand can be remarkably resilient if it’s armed with a cyber security communication plan including preparation, quick response, and transparency.
Can you give services or products their own brands without diluting your company’s overall brand?
At the heart of great branding is the ability to define your value proposition. This is one of the most critical pieces of any brand strategy, but it also can be one of the most challenging to create.
Hiring a creative partner can feel like a shotgun wedding.You hope you’ve made the right choice but only time will tell. While some level of risk is inevitable, here are 5 things to know before saying I do.
Did you know a beautiful brand can boost your sales? It’s true. Investing in a carefully-curated brand helps to improve your reputation, increase your relevance, and become more visible to your potential customers.