TAG: Roger That

Understanding the difference between brand and marketing can help your business reach and resonate with your best customers.

Launching a new brand is no time to fly under the radar. Not announcing your rebrand is a missed opportunity to put your best foot forward.

When a cyber-attack happens, a brand can be remarkably resilient if it’s armed with a cyber security communication plan including preparation, quick response, and transparency.

Can you give services or products their own brands without diluting your company’s overall brand?

When done right, a blog supports your overall marketing plan by building awareness with your target audience and creating engaging, valuable content for your website to draw them in.

Learn how a family business can set itself apart by rebranding – while still honoring their unique history and legacy.

More often than not, your website is the first impression customers have of you. Which is wonderful, because it’s like having a sales associate who never sleeps and is available 24/7.

At the heart of great branding is the ability to define your value proposition. This is one of the most critical pieces of any brand strategy, but it also can be one of the most challenging to create.

Hiring a creative partner can feel like a shotgun wedding.You hope you’ve made the right choice but only time will tell. While some level of risk is inevitable, here are 5 things to know before saying I do.