How do you accomplish something as interesting and important as a rebrand, when everyone who’s anyone wants to have a say? Here are a few tactics to avoid the gridlock of too many decision-makers.
By Gwen Ragno
TAG: values
Want to be the best client ever? Here are a few ways you can do your part to make sure the project is a success for everyone involved.
By Gwen Ragno
At the heart of great branding is the ability to define your value proposition. This is one of the most critical pieces of any brand strategy, but it also can be one of the most challenging to create.
By Jennifer Ruwart