More often than not, your website is the first impression customers have of you.
It’s like having a sales associate who never sleeps and is available 24/7. When your website is working, it boosts your visibility, resonates with your best customer, increases engagement, and drives sales. When it’s not, visitors bounce off your site like a rubber ball on a trampoline.
If you took our Brand Audit and determined that you need a brand refresh or rebrand, you most definitely need a new website. To determine if you need a new website even though your brand is just fine, answer the following questions. You can also download our Website Audit here.
- Does our website tell customers at first glance who we are and what we do?
- Is our website easy to navigate?
- Do visitors take action on our website, such as completing a contact form or making a purchase?
- Is our bounce rate low (meaning visitors click around from page to page and don’t leave the site too quickly)?
- Do we receive compliments about our website?
- Are we proud to share our website with prospects?
- Is it easy to find out how to get in touch with us?
- Can we easily manage the content (text, images, video, etc.) on our website?
- Have we updated our website within the last year?
- Is the traffic to our website steady and increasing over time?
- Does our website work well on mobile?
- Do our pages load quickly across all devices and platforms?
- Does our website generate leads?
- Do we keep our website up to date with minimum security protocols?
If you answered no to more than 3 of the questions, chances are you need a website redesign. And just as a rebranding project can be either simple or complex, a website redesign falls on a similar spectrum of complexity. It can be difficult to know where your needs fall on that spectrum.
Depending on how many times you answered “no,” you might be feeling panicked and wanting to talk to a professional immediately. While we do think you should talk to a pro, we suggest slowing down, taking a deep breath, and answering the following questions:
- What are our marketing and sales goals?
- How can our website help us reach these goals?
- How urgently do we need to redesign our website (meaning are we losing business by keeping what we have)?
- What kind of resources can we invest in our website, both human and financial?
Knowing answers to these questions will at a minimum help put you in the driver’s seat of your website design project. Your next step is to reach out to a freelancer or agency for an exploratory call. (Not sure how to pick a web partner? Check out this resource.)
Roger That offers a 20-minute free consultation that picks up where this assessment leaves off. But don’t just call us. Ask around. Every agency has its own processes, areas of expertise, and different ways of measuring success.
At Roger That we measure our success based on your success. We know we’ve done a great job when your website (and brand) achieves your goals. That’s why we are recognized as a Top Web Dev Company on DesignRush.
Take the next step.
Give us a call to review your findings and get a website that helps you meet your sales and revenue goals.
We’re ready when you are. Roger That.